As families in Asia Pacific (APAC), including India, increasingly embrace intergenerational travel, a unique dynamic emerges. From Gen Z’s thirst for adventure to Millennials’ desire for relaxation, each generation brings its own flavour to the travel experience. However, a unifying thread binds them all: the belief that intergenerational travel fosters meaningful connections and lasting memories. In fact, more than half of Indian travellers agree that this shared experience is a valuable opportunity to reconnect with loved ones.
With its mission to make it easier for everyone to experience the world, Booking.com, dives into the pillars of a successful intergenerational trip and unveils top destinations catering to families of all ages as part of its Gen.Voyage! research.
Ingredients for a memorable intergenerational trip:
Intergenerational travel is an opportunity to nurture family bonds and create memories that can last a lifetime. Ensuring everyone has a great time is the key to success and some key factors need to be considered.
- For Indian families, clean and safe accommodations are paramount (34%) ensuring everyone can relax and unwind.
- Trips need to be suitable for everyone (28%), ensuring grandparents and children alike enjoy themselves
- Indians are financially savvy of their travel expenses and prioritise vacations that are value-for -money (28%).
- From adventure activities to relaxing spas, a variety of activities is crucial for different ages (24%) along with food & restaurant options nearby (24%) that cater to every palette.
Balancing comfort and familiarity in accommodations
Accommodation choices are as varied as the families themselves. Hotels remain the go-to for 57% of Indian families, with resorts following as the preferred option for 43%. A growing trend is emerging towards unique stays—around 20% of Indian families are drawn to culturally immersive stays such as ryokans, hanoks, homesteads, treehouses and longhouses, adding a touch of local flavour and adventure to their trips. Families are also seeking to stay at rented cottage homes (23%), beach homes (21%) and with family and friends (34%).
Top considerations for Indians while choosing accommodations during intergenerational travel
- Budget/ affordable pricing (41%)
- Flexible cancellation policies (31%)
- On-site restaurants catering to all ages (31%)
- Size of room and on-site medical/healthcare services (30% each)
- Accessible rooms for differently abled family members (28%)
Destination essentials
To ensure a worry-free trip, Indians prioritise safety and security (44%) while selecting a destination along with the ability to provide value for money (33%) that doesn’t strain their budgets. In APAC, some destinations are emerging as clear favourites among families for their blend of cultural allure, diverse activities and family-friendly amenities.
Top considerations for Indians while choosing a destination for intergenerational travel
- Safety and security (44%)
- Affordable pricing and value for money (34%)
- Family-friendly attractions and activities (31%)
- Availability for family-friendly accommodations and accessibility for all age groups (30% each)
- Accessibility for all age groups (26%)
Top and Trending Destinations for intergenerational travel
From Ayodhya’s spiritual bliss to Bali’s vibrant beach culture, Booking.com spotlights top and trending destination choices among families in APAC that offer a blend of cultural allure, diverse activities and family-friendly activities.
| Top destinations[1] | Trending destinations[2] | ||
| 1 | Tokyo, Japan | 1 | Urayasu, Japan |
| 2 | Gold Coast, Australia | 2 | Ayodhya, India |
| 3 | Singapore | 3 | Uluwatu, Bali |
| 4 | Seminyak, Bali | 4 | Murcia, Spain |
| 5 | Osaka, Japan | 5 | Leatherhead, United Kingdom |
| 6 | London, United Kingdom | 6 | Baku, Azerbaijan |
| 7 | Kuta, Bali | 7 | Charlotte, USA |
| 8 | Dubai, United Arab Emirates | 8 | Nago-Torbole, Italy |
| 9 | Paris, France | 9 | Ulverston, United Kingdom |
| 10 | Nusa Dua, Bali | 10 | Haywards Heath, United Kingdom |
Santosh Kumar, Country Manager for India, Sri Lanka, Maldives and Indonesia at Booking.com said: “Intergenerational travel offers a unique opportunity for families to forge deeper bonds, create lasting memories and experience the world together. Booking.com is committed to helping families plan trips that cater to everyone, from grandparents seeking relaxation to Gen Z adventurers. From budget-friendly options to unique cultural experiences, Booking.com offers the tools and resources to make intergenerational travel easier and more enjoyable for everyone.”
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