Avis has been appointed the Official Car Rental Company of Disneyland Paris in a five-year deal. The agreement will see Avis make its services available to all resort guests, welcoming them to a brand-new car rental location at Marne la Vallée – Chessy – Parcs Disneyland railway station, in addition to a wide network of locations across Europe. The new concept for the completely renovated Avis location at Marne la Vallée – Chessy station will be unveiled this summer.
Avis will offer a fleet of modern, hybrid and electric vehicles reflecting commitments shared by Disneyland Paris including high quality service, customer satisfaction, respect for the environment and sustainable development.
Avis will also offer Disneyland Paris guests discounts and benefits. Guests with park tickets and those staying in a Disney Hotel will benefit from reductions on their car rental. Annual Passholders will also be offered an upgrade to join the Avis Preferred membership.
This partnership means that the car rental company can integrate Disney characters and franchises in communication campaigns throughout Europe – especially in France, England, Spain and Italy, which are strategic countries for the Avis brand. Through these campaigns, Avis will show customers how the magic and adventure can begin at its agencies, taking the road to Disneyland Paris in one of its vehicles.
Finally, to make this alliance an integral part of the Disneyland Paris guest experience, the Avis brand will be associated in France with the well-known Autopia attraction in Disneyland Park, enjoyed by millions of guests each year. This classic attraction, inaugurated by Walt Disney in 1955 at Disneyland Resort, in Anaheim, California, is now present at three Disney Parks around the world. Autopia is symbolic of a place where the city, nature and highways live in harmony – a great representation of the common commitments of Avis and Disneyland Paris.
Pierre-Olivier Bard, General Manager, France at Avis Budget Group stated: “We’re excited about this new partnership, which means we are the only car rental company with a location inside Marne la Vallée – Chessy railway station – at the gates of Disneyland Paris, giving customers easy and convenient access to the Parks. Our premises will be completely renovated to offer the best possible car rental experience and we look forward to welcoming customers.”
“Disneyland Paris is delighted to partner with Avis, a company which holds such a history of quality & innovation and puts customers’ expectations at the heart of everything it does,” said Laure Albouy, Vice President Business Strategy & Integration of Disneyland Paris. “We believe that combining Disneyland Paris endless storytelling possibilities with Avis dedication to “trying harder and doing better”, will result in the most magical and efficient services to our guests as soon as they start their journey to Disneyland Paris.”
Comments are closed.