ATPCO: “Modern flight shopping is now ready for the spotlight in Russia”

ATPCO and Sirena Travel, the leading distribution system and technology provider in Russia, announced the GDS has signed a multi-year deal for ATPCO’s retailing content. With this deal, Sirena Travel is now a subscriber to ATPCO’s Routehappy Rich Content. The agreement will considerably expand the reach of rich content throughout Russia and Eurasia. 

Sirena Travel is integrating all three Routehappy Rich Content types: Amenities, Universal Ticket Attributes (UTAs), and Universal Product Attributes (UPAs). The GDS plans to first integrate Amenities into its e-commerce platform Mixvel to modernize and enhance its flight shopping display. Thereafter, Sirena Travel will implement UTAs and UPAs into the booking platform and will work closely with ATPCO’s Retailing team to evolve the user experience.

“Modern flight shopping is now ready for the spotlight in Russia,” said Innokentiy Baskakov, deputy director of product development at Sirena Travel. “Sirena Travel is always looking for innovative solutions that solve problems. ATPCO’s Retailing Solutions and Routehappy Rich Content give us easy API access in multiple languages to information that matters to agents and flight shoppers. The new era of retailing in Russia is now here.”

“Consumer expectations aren’t shifting – they have shifted”

“We’re starting 2020 with a strong message—this is the year rich content achieves global acceptance. With the Sirena Travel deal, ATPCO is getting closer to having every corner of the globe covered. It’s very encouraging to see that nearly every major GDS is now accessing our retailing content, along with many other channels and airlines,” said Chris Phillips, Head of Global Accounts at ATPCO. “Consumer expectations aren’t shifting – they have shifted, and comprehensive product information is now an expectation. Russian travel agents and consumers can now experience a better shopping experience because of Sirena Travel.”

Sirena joins a growing list of GDSs innovating their flight shopping displays so travellers can see more than just price and schedule. This deal comes on the heels of ATPCO’s announcements last year with TravelSky, Amadeus, and Sabre, and an earlier deal with Japanese GDS Infini.