As domestic travel in UK rises, Airbnb rival Plum Guide raises $9 million in funding

Plum Guide, the London, UK-based vacation home platform, secured $9million in funding. The round, which brought total funding since launch to $57m, was led by Beringea, with participation from existing investors Talis Capital, Hearst Ventures and Latitude.

The company, which is also offering its community of hosts, guests and fans a chance to participate in this round via a crowdfunding campaign with Crowdcube, intends to use the funds to accelerate its growth.

Led by Founder and CEO Doron Meyassed, Plum Guide is a recommended homestay company that finds and awards the best homes in each market through a combination of data, technology and expert “home critics.” It now features properties in over 500 destinations across 29 countries.