Antarctica leg of Zhenjiu World Tour concluded successfully
The voyage was meant to boost awareness regarding various environmental issues
Hong Kong’s ZJLD Group Inc successfully held its Zhenjiu World Tour: Light Chasers in Antarctica voyage between 27th November and 7th December.
The massive Kweichow Zhenjiu cruise carried over 200 participants as it set sail from Ushuaia, Argentina, embarking on a journey of more than ten days and traversing a total of 1,585 nautical miles to reach the Antarctic Peninsula.
This enabled those aboard to experience the breathtaking beauty of what is known as the Last Pure Land on Earth.
The voyage was meant to boost awareness regarding various environmental issues, putting an emphasis on the responsibilities that enterprises should uphold when it comes to sustainable development.
ZJLD Group executive director and head of international operations Paul Ng said of the cruise: “This challenging voyage embodies our company’s ESG philosophy, aiming to cultivate a profound awareness about the significant impact of global climate change on our planet and our lives through the lens of The Beauty of Nature. We believe that a company’s success is defined not only by its financial performance but also by its capacity to inspire and galvanize others towards the pursuit of sustainability. We aspire to ignite a passion within more individuals and businesses to embrace ESG practices, gathering a collaborative effort to protect our home.”
A second successful initiative
The Light Chasers in Antarctica event marks the second installment in the company’s series of environmental awareness initiatives.
It comes on the heels of the Zhenjiu World Tour: Light Gatherers on Mount Everest climb held earlier this year, in April.
During the Everest expedition, the Zhenjiu team dedicated nine days to reach the Everest Base Camp at 5,364 meters, where they conducted a three-day waste cleanup.
This effort showcased Zhenjiu’s commitment to environmental protection, aiming to enhance public consciousness and inspire more individuals to engage in ecological initiatives and collaborate in safeguarding our planet.
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