Amari Hua Hin: Where the warmth of Thai hospitality awaits

Hua Hin is growing in popularity thanks to its beautiful, powdery sand beaches, numerous restaurants, a lively night market, and some great inland activities, including golfing at some of Thailand’s most renowned courses.

Amari Hua Hin is one of the amazing properties that have sprouted in this Thai destination. Travel Daily Media has spoken with Marck Elmenzo, general manager of Amari Hua Hin, who has more than a decade of hospitality experience and he entices travellers to visit the property and experience first-hand what the hotel and destination have to offer.

Travel Daily Media (TD): Can you describe the key features that set Amari Hua Hin apart from other hotels in the area? What makes it a unique and appealing destination for guests?

Marck Elmenzo (ME): Amari Hua Hin is a prestigious brand under ONYX Hospitality Group. ONYX Hospitality Group has been a leading force in Southeast Asia’s hospitality industry for over five decades. With a diverse portfolio of brands that embody their unique identity, they prioritize clarity and differentiation in the highly competitive market. Their world-class products deliver exceptional service and create unforgettable experiences.

Amari Hua Hin is in Khao Takiab, on the glittering Gulf of Thailand, and just five minutes from Hua Hin Town, Hua- Hin Night Market, Cicada Market, and Tamarind Market, with surrounding facilities.

The guest rooms and suites at Amari Hua Hin have been deliberately created for that cosy home-away-from-home feeling, with décor highlighting modern Thai architecture, contemporary cleanliness, and refreshing light colour palettes. There are 223 rooms total, ranging from Deluxe Rooms with views of the ocean or the resort’s main pool to Club One Bedroom Suites and Club Family Suites with more living space and enhanced privacy. Additionally, Family Suites are wonderful for families vacationing together because they feature two interconnecting bedrooms and a large living area that allows parents to spend quality time with their young ones.

Amari Hua Hin will revolve around you with a wide range of dedicated spa treatments at Breeze Spa, two swimming pools, and a children’s pool. For club members, the Executive Club Lounge “Club Reef” serves an exceptional selection of evening beverages and Appetizers.

TD: Amari Hua Hin is known for its exceptional guest experiences. Could you elaborate on some of the particular services or amenities that contribute to this reputation?

ME: We aim to brighten every guest’s stay every day. Amari immerses guests in welcoming, comfortable surroundings accentuated with vibrant design and curated touches that exude the brand’s genuine warmth and charm. If you’ve stayed with Amari Hua Hin from the first moment of your arrival until your departure, our Amari Team Members are always there with a warm smile and readiness to help. No matter what kind of help you need, our Amari Host has you covered, from asking for directions around the hotel to planning a surprise for special occasions, such as a wedding anniversary or a special request for your room or event, and guide throughout your stay with intuition you’d expect from a best friend.

We also created a special Kid’s adventure at Amari Hua Hin to improve various experiences and activities for Families. Our very own pirate characters, Lucas & Lucy, help us to ensure that our guests enjoy unforgettable encounters.

TD: Sustainability is becoming increasingly important in the hospitality industry. How does Amari Hua Hin incorporate eco-friendly practices, and what initiatives have been implemented to promote sustainability?

ME: At Amari Hua Hin, we’re fully committed to a better future and a sustainable ecosystem. What do we incorporate for eco-friendly practices:

• Reduce waste during events: Reduce the number of trash receptacles at the event venue while increasing the number of recycling options to force attendees to dispose of their waste thoughtfully.
• Incorporate reusable dishes, silverware, glasses, and mugs. This reduces using plastic straws and boxes on the property.
• Energy conservation, we have energy tracking and digital thermostats in the guest rooms and use LED light bulbs.
• Digitising the guest experience and making their stay more convenient. Reducing hotels’ carbon footprint and documentation are being replaced by apps, emails, and QR codes. We also use software solutions like Oaky or Okkami to digitize the upselling process and pre-select services and add-ons before they arrive.

• CSR program supporting the local community as Blue swimming crab (BSC) in Khao Ta Kieb. Amari Hua Hin Team member joined to release and nurse marine animals to rehabilitate and increase the number of blue swimming crab resources in the Gulf of Thailand. And also we promote this project to people via our social media and support the Blue Swimming Crab Bank budget.
• Managing Food Waste by planning grocery shopping and designing the menu by Chef, storing and handling the food materials, and donating unusable food and waste to local farms nearby.

TD: Amari Hua Hin is ideally located near popular attractions. Could you highlight some of the nearby attractions and how the hotel enhances guests’ experiences regarding accessibility and recommendations?

• ME: Head over to Takieb Beach, Hua Hin. Takieb Beach is a charming location; it’s long shallow beaches with a 6 km sandy beach and It’s one of Thailand’s best Kitesurfing destinations. The best time to kitesurf in Hua Hin is in January – The winds in Hua Hin are perfect for kitesurfing with Professional Instructors – Along Hua Hin beach, many qualified kiteboarding schools offer introductory and instructional courses.
• Hua Hin is a haven for golfers. The golf courses here offer stunning landscapes and challenging experiences. Here is a list of Top-5 golf courses in Hua Hin: Black Mountain Golf Club, Banyan Golf Club, Majestic Creek Golf Club Hua Hin, Sea Pines Golf Club Hua Hin, Royal Hua Hin Golf Course.
• Cicada Market is Hua Hin’s most popular weekend night market. However, unlike most night markets in Thailand, this one is slightly different. It’s more organized, offers a great variety of fresh foods and local crafts, has live music and shows in its amphitheater, and is just 5 minutes from Amari Hua Hin.

TD: Many guests seek culinary experiences when they stay at hotels. What dining options does Amari Hua Hin offer, and how do they stand out in terms of variety, quality, and overall dining experience?

ME: Amari Hua Hin has a kaleidoscope of experiences that we can’t wait for you to try. First, our all-day dining Mosaic restaurant serves international cuisine and Thai favourites—a true journey for the senses.

For a more casual affair, stop by the Coral Lounge in the lobby, and treat yourself and your friends to pastries and excellent coffee or Signature Afternoon TWG tea set at this spacious lounge with décor that pays homage to Thailand’s colourful history with the extensive wine and cocktail menu in the evening.

Or out by the pool at the Aqua Pool Bar, The poolside Aqua Pool Bar has the perfect al fresco terrace. Come and refuel after a satisfying dip or a long day lounging in the sunshine.

And at Shoreline Beach Club, dine on the great international grill and Thai specialties in an open restaurant with a beachfront view or al fresco by the pool. For a day or evening by the pool, enjoy sensational beverages, delectable prime cuts, and fresh seafood cuisine.

TD: Customer satisfaction is paramount in the hotel industry. How does Amari Hua Hin ensure that guests feel valued and receive personalized attention throughout their stay, setting the hotel apart from others in terms of service excellence?

• ME: Respond to Feedback: Listen to What Customers are saying to help us improve hotel guest satisfaction.
• Personalizing the guest experience, we ensure our guests feel welcome and appreciated. This can be done by remembering their names, offering special amenities for repeating guests, or providing personal attention to their needs.
• Training and rewarding staff to create a positive work environment and motivate employees to provide excellent service to customers with a service mind.
• We have our Amari Hosts, an Amari Signature, who are friendly and upbeat destination hosts on our team. The Amari Host makes the guests’ stay more convenient, relaxing, and enjoyable by actively engaging the hotel guests to enhance their experience of the hotel’s services and products and by providing pertinent destination information and arrangements. The Amari Host’s goal is to be the guests’ first point of contact for a majority of their interactions. Several members of our management staff, including me, take the time to speak with our guests while they are in the hotel’s restaurant, lobby, or other places, in addition to our Amari Host.