Amadeus gives Lazada and Fliggy a boost for Singles’ Day
The 11.11 online sales event got significant heft from the collaboration
Collaboration between Amadeus, Fliggy, and Lazada has enabled the online travel agency and retail platform to ramp up their air travel offerings for the critical 11th November shopping event known as the Double 11 Festival or Singles’ Day.
Solutions from the travel technology innovators enabled Lazada to drive a triple-digit increase in sales during the event.
According to Daniel Zou, head of Lazada Lazpay Digital Goods: “At Lazada, we work to deliver exceptional travel services to our customers and Amadeus is a vital partner in this process. By providing a seamless and comprehensive shopping experience, we exceeded customer expectations and reinforced our commitment to being the go-to platform for all travel needs across the region.”
For his part, Amadeus executive vice-president for its travel unit and Asia-Pacific managing director Javier Laforgue said: “Amadeus is delighted to work with Lazada during this crucial period. Our solutions are designed to simplify the search and booking process, allowing travel sellers access to the widest range of opportunities to build the personalised experiences travellers expect. With Lazada, we have seen this process come to life.”
Game-changing tech
Fliggy, a wholly-owned subsidiary of Alibaba Group, provided an extensive system integration with Lazada, allowing it to deploy a number of solutions to help travellers build personalised experiences, including Amadeus Custom Search and Amadeus MetaConnect.
The former leverages Amadeus’ IT expertise and powerful search capabilities to create a unique flight search engine, while the latter allows travel sellers access to a neutral source of airline content powered by cutting-edge technology.
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