Airlines get branded boost with Travelport

Travelport has announced that more than 250 airlines now benefit from its rich content and branding merchandising tool which gives agencies and travel bookers a ‘graphically rich experience’ when searching for and booking branded fares and ancillaries.

Launched in 2014, Rich Content and Branding allows network airlines and low-cost carriers to differentiate themselves through strong visuals and detailed descriptions of their products and services. This gives OTAs, travel agencies and bookers an understanding of each airline’s offering.

Airlines benefiting from branded fares and ancillaries include:

British Airways: branded fares across its domestic and global network
Air France/KLM: branded fares as well as bags, sports equipment and pets
Lufthansa: branded fares and several ancillaries such as bags and unaccompanied minors
Iberia: branded fares as well as bags
Smaller and low-cost airlines such as Aegean, Ryanair and Loganair
Major airlines currently or soon offering access to their branded fares through Rich Content and Branding include Delta, China Southern Airlines, Singapore Airlines, Etihad Airways, Emirates, Norwegian, Scandinavian Airlines (SAS) and Avianca.

In addition, an increasing number of airlines such as Etihad Airways and Jetstar are introducing no-bag fares on long-haul routes.

Riccardo Lo Presti, TAP president sales and distribution, said: “Rich Content and Branding helps TAP Air Portugal stand out against our competitors. It has helped us improve our ability to sell more than just a seat. Its graphics, just like you’d see on our website, drive significant adoption of ancillaries. It is a great way of showing a product.”