AirJapan unveils inaugural products and services

AirJapan, the new airline brand revealed in March 2022 for medium-haul international routes under ANA HOLDINGS INC., today unveiled select products and services to be introduced on its inaugural flights. 

AirJapan offers comfortable cabin space at affordable prices under the brand concept of “Fly Thoughtful”  by leveraging the experience of ANA Group’s full-service and low-cost carrier businesses. AirJapan intends to begin operating flights in February 2024 and expand its network over time, focusing on destinations in Asia.  

“At AirJapan, we are dedicated to the passion of our passenger’s pursuits, which inspires us to create inflight products and services to foster the innovative spirit of those flying with us,” said Hideki Mineguchi,  President of AirJapan. “We hope the launch of these new amenities creates a unique and outstanding  travel experience for our passengers.” 

Seats 

The cabin will be configured with 324 economy-class seats made of premium Japanese faux leather, renowned for its lightweight, durable and soft texture. With a generous seat pitch of 32 inches and recline feature, the seat design will allow passengers to unwind and experience optimal comfort in flight.  

• AirJapan’s seat pitch of 32 inches (approx. 81 cm) is competitive to the industry standard offered by  many other airlines. The wider front legroom and deeper reclining design provide passengers with  a more comfortable in-flight experience. 
• As an added convenience for smartphone and tablet users, Type-A and Type-C USB ports and tablet holders are also provided. 
• The cabin interior and seats were designed by the British design company Acumen Design  Associates, an award-winning product and transport design agency, renowned for its many innovations in aircraft interiors. The manufacturing was led by Safran, a world-leading supplier of quality seats to airlines worldwide. 

Uniforms 

AirJapan’s cabin attendant uniforms have been designed to express the brand’s “Fly Thoughtful”  philosophy to value the unique qualities of our cabin attendants. The cabin attendants were involved from the earliest planning stages of the new uniforms, resulting in a design that embodies the brand’s core values of kindness to all. Notably, the uniforms have a borderless design, promoting a diverse and inclusive workforce by incorporating gender-neutral options and enabling variations in coordination.

• Variations in the uniforms allow cabin attendants the flexibility to dress in their own unique way.  There will be two types of bottoms- skirts and pants, and a choice of sneakers and leather shoes.
• The design includes traditional Japanese cultural elements such as “knots” and “layers,” immersing passengers in Japanese culture from the first moment of boarding. The knot is represented by the brand’s colour belt. In layering, a beautiful natural overlapping pattern was designed into details such as the hem of the skirt and sleeves. 
• As part of AirJapan’s commitment to sustainability, cabin attendant uniforms will be made in-part from plant-derived fabrics. 

Boarding Music 

When passengers board an AirJapan flight, they will hear music titled “Ai” with the traditional Japanese sounds of shakuhachi and koto created in collaboration with the Tokyo University of the Arts. 

“This ensemble piece combines Japanese and Western instruments,” said Noel Hiyamizu, Composer,  Tokyo University of the Arts, Graduate School. “The music’s traditional feel is contrasted by the 

modern vibe produced by the fresh grooves, and the classic Japanese sounds produced by the shakuhachi and koto complement the ensemble of the Western instruments and celebrate the beginning of a new journey. The title ‘Ai’ encompasses a wide range of meanings including ‘indigo,’ ‘love,’ ‘meetings’ and ‘encounters’ in Japanese. 

Shakuhachi player Dozan Fujiwara shared, “You can tell that this piece was made with an excellent understanding of melody and instrumentation. It also perfectly captures the excitement of a ‘new start.’ I am so happy that customers living outside Japan will be able to enjoy this stunning piece of  Japanese music.” 

Inflight Meals and Drinks 

AirJapan’s inflight meal service aims to create an unforgettable experience for our overseas customers’ trips to Japan with hopes they will revisit Japan in the future. At the same time, the meal service will help  our Japanese customers rediscover the authentic tastes of Japan and feel at home.

• AirJapan will offer menus for a set fee that may be reserved online in advance, and in addition, provide meals and snacks that can be purchased onboard the flight. 
• The specific menu selection will be announced at the start of ticket sales.