Agoda releases insights on South Korean women’s travel habits

As the world celebrated International Women’s Day on Saturday, 8th March, online travel platform Agoda released its latest travel insights about South Korean women. 

According to findings, though both men and women plan to travel more in 2025, South Korean women are taking the lead when it comes to exploring new destinations and prioritizing shared adventures. 

Agoda country director for South Korea Lee Jun-hwan said: “Our survey reveals that South Korean women are leading changes in travel trends, particularly with their adventurous spirit and focus on meaningful journeys with family. Agoda remains committed to helping women in South Korea explore new destinations with great deals on accommodations, flights and activities.” 

Destinations unknown

Based on survey results, 67 percent of South Korean women expressed interest in visiting unfamiliar destinations. 

This figure is higher than the Asia-wide average of 60 percent, highlighting their strong desire to experience diverse cultures and landscapes. 

Also, South Korean women are venturing beyond familiar travel spots, embracing the joy of exploring new markets firsthand. 

Preferences are for shared trips and shorter journeys

Likewise, 39 percent of Korean women preferred to travel with family, and 22 percent opted to travel with their partners. 

By creating unforgettable memories with loved ones, women in South Korea are adding deeper meaning to their journeys through shared experiences. f 

52 percent of South Korean women showed a preference for short trips lasting two to five days. 

These brief escapes provide an opportunity to immerse themselves in culture and adventure while taking a refreshing break from their busy routines. 

Short trips have become a popular choice for balancing daily life with the thrill of new experiences.