Agoda, the digital travel platform, has announced a partnership with Capella Hotel Group, integrating all Capella Hotels and Resorts and Patina Hotels and Resorts properties into its platform. This collaboration aims to make Capella's award-winning luxury stays more accessible to Agoda's global clientele. Capella Hotels and Resorts was recently named the world's best hotel brand in Travel + Leisure's 2026 World's Best Awards, marking its fourth consecutive year at the top.
This partnership comes as Asia is poised to account for nearly half of the world's new high-net-worth individuals by 2028, according to Visa. The region is increasingly influencing luxury travel trends, with a focus on personalised and experience-driven stays. Agoda's 2026 Travel Outlook Report highlights that 31% of travellers prioritise culinary experiences, whilst 25% seek cultural exploration.
Andrew Smith, Senior Vice President of Supply at Agoda, stated, "Luxury today is personal. Our role at Agoda is to make sure that what a traveller is looking for—from an everyday getaway to a once-in-a-lifetime stay—is easy to discover and book."
The Asia Pacific region remains a key growth market for luxury travel, with demand projected to grow by 8% annually, as per McKinsey. Destinations like Bangkok and Bali, home to Capella properties, are among the most searched for five-star accommodations on Agoda.
Varun Whig, Vice President of Revenue at Capella Hotel Group, noted that the partnership with Agoda will help connect with a high-intent traveller base across Asia and beyond, driving demand for Capella and Patina properties.
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