Accor brand TRIBE hits 20-hotel milestone

Aesthetics-driven Accor hotel brand TRIBE announced that it has hit a key milestone as it now operates 20 hotels worldwide.

Each TRIBE property embodies the essence of contemporary living, offering spaces that are smart, stylish, and encourage social interaction. 

With over 40 additional hotels currently under development, including in the tropical paradise of Phuket and in Ho Chi Minh City, TRIBE’s journey is just beginning, proving that modern hospitality can be both high-quality and accessible.

According to Accor’s global brand president for midscale and economy properties Jean-Yves Minet: “Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality. TRIBE hotels are design-led spaces that are smart, stylish and comfortable, providing everything that guests need and nothing they don’t.”

Minet pointed out how the brand’s designers focus on the things that really matter, creating vibrant and functional places to work, play, or relax, all at a great price. 

He concluded by saying: “As we continue to grow, our focus remains on delivering innovative experiences, ensuring that TRIBE continues to embody contemporary living for modern travellers around the world.”

Poised for expansion

With 20 hotels now in operation and over 40 more under development, TRIBE is poised to transform the hospitality landscape with its unapologetically modern approach. 

Each TRIBE address embodies the brand’s vision of offering intelligent, functional spaces that celebrate individuality, creativity, and connection. 

As the journey continues, TRIBE remains committed to delivering experiences that elevate everyday travel, proving that exceptional design, comfort, and value can coexist seamlessly. 

This is only the beginning, and TRIBE invites discerning travellers to join in exploring a world of bold, design-driven hospitality.

The TRIBE ethos

Halfway between standardisation and personalisation, the lifestyle segment is growing rapidly worldwide, fulfilling the wants and needs of the modern traveller seeking unique and innovative stays. 

Accor’s global chief development officer for the PM&E division Camil Yazbeck pointed out how the hospitality group recognised the growing demand for lifestyle-based hospitality.

In which case, TRIBE more than delivers in such regard, providing investors and owners an appealing and modern offering for hotel development.

Yazbeck said: “By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design. For partners and owners, TRIBE offers ADR premiums and optimised space planning, resulting in high GOP margins and ultimately increasing return on equity.”

Today, TRIBE also prides itself on its prime suitability for hotel conversion opportunities, which supports Accor and its partners in their joint commitment to responsible growth and sustainable hotel development.”