Accor announces signing of Sofitel Diamond Crown Hai Phong in Vietnam

Global hospitality firm Accor announced the signing of Sofitel Diamond Crown Hai Phong in Vietnam.

The upcoming luxury hotel is being developed in partnership with DOJI Group, and will be opening its doors by 2026.

Slated to become the first internationally-acclaimed hotel within the Diamond Crown Hai Phong complex, the Sofitel Diamond Crown Hai Phong is set to bring Accor’s signature French Zest as it offers state-of-the-art facilities at the top of a 45-story Tower.

The hotel joins Sofitel’s existing portfolio in Vietnam, which includes Sofitel Legend Metropole Hanoi and Sofitel Saigon Plaza. 

Following the recent announcement of the signing of Sofitel Sapa Hotel & Residences, this project reinforces Vietnam as one of Sofitel’s strongest markets in Southeast Asia.

An elegant and dynamic partnership

Maud Bailly, CEO of Sofitel, Sofitel Legend, M Gallery, and Emblems, remarked: “We are thrilled to introduce Sofitel’s renowned French elegance and heartfelt hospitality to Hai Phong, a city poised for growth and international recognition. Sofitel’s mission is to create cultural bridges and offer a refined, locally inspired luxury experience. Already a trusted name in Vietnam with our iconic hotels in Hanoi and Ho Chi Minh City, Sofitel Diamond Crown Hai Phong represents an exciting new chapter. This project is not just about luxury accommodation: it’s about connecting travelers to the vibrant essence of Hai Phong while elevating its status as a dynamic destination on the global stage.”

DOJI Group general director Le Thi Hien added: “This collaboration with Accor is a pivotal step in DOJI Group’s strategy to develop a luxury hospitality business, aimed at providing world-class resort experiences that support sustainable economic and tourism growth in the regions where our projects are located. With Accor’s expertise, we are confident that Sofitel Diamond Crown Hai Phong will not only stand out as an architectural icon but will also provide luxury accommodation experiences that blend international standards with local culture, thereby contributing positively to the tourism and hospitality sector in Hai Phong.”

Sofitel chief development officer Xavier Grange added: “Accor is thrilled to partner with DOJI Group, one of Vietnam’s leading private corporations, to launch Sofitel Diamond Crown Hai Phong. This collaboration combines DOJI’s local expertise with Accor’s global luxury portfolio of nearly 400 hotels to deliver an unparalleled experience in Northern Vietnam. With this signing, we will more than double Sofitel’s footprint in Vietnam by the end of 2025. This expansion strengthens Sofitel’s visibility in the region while reaffirming our commitment to cultural connections and meaningful travel experiences. Together, we are shaping a new chapter in Sofitel’s legacy, one that celebrates the connection between France and Vietnam.”

A soaring landmark

Once operational, Sofitel Diamond Crown Hai Phong is expected to become a vibrant hub for high-end commercial, hospitality, entertainment, and conference activities, attracting international travelers and offering an unparalleled luxury experience to residents and visitors of Hai Phong.

Located at a prime intersection in Hai Phong, Sofitel Diamond Crown Hai Phong is part of the Diamond Crown Hai Phong complex, which includes a 45-story hotel tower and a 39-story high-end residential tower. 

Designed with distinctive and luxurious Diagrid architecture, Sofitel Diamond Crown Hai Phong meets international 5-star standards, featuring world-class amenities and state-of-the-art facilities comparable to renowned towers across Vietnam and the region. 

The hotel features 231 rooms, 180 serviced apartments, and exclusive services such as an infinity pool, golf simulator, gym, restaurants, spa, conference center, and other luxury facilities.