ABTA: New campaign to boost confidence in face of Brexit worry

ABTA has launched today a customer-facing advertising campaign addressing questions the travelling public and businesses may have about how Brexit could affect their ability to visit the EU. Adverts will appear on national radio and on social media following on from the recent welcome news that flight schedules between the UK and EU will be unaffected until at least October 2020. 

With an expected reach of over 5 million the campaign will run from 17 – 26 September. ABTA will be pushing its latest Brexit advice proactively with adverts on Heart and Classic FM and on Facebook, highlighting that flights, ferries and trains will still operate even in the event of a no-deal exit on 31 October.

ABTA chief executive Mark Tanzer said: “We want to help the public feel confident about booking holidays and travel arrangements, especially over the important half-term period. As the government information campaign “Get Ready for Brexit” ramps up too, people will realise how they may be affected, raising potential questions about passport validity, healthcare provision, driving permits and taking your pets abroad.

There will still be many twists and turns in the political process between now and the 31 October so our advice to businesses remains to prepare for a no-deal exit because it still might happen.”

As part of the campaign, ABTA is actively highlighting that October is one of the savviest times of the year to take a break, with warm weather in many destinations and fewer crowds. A website blog on ‘Why and where to take the family on holiday in October’ can be read on abta.com as well as other useful marketing assets.