ABTA launches ‘Best use of ABTA branding’ award for 2017
Contributors are not employed, compensated or governed by TDM, opinions and statements are from the contributor directly
ABTA is launching its ‘Best use of ABTA branding’ award for 2017. The award is open to any travel agent ABTA Member and the winner will be announced at the Travel Brit Awards in July.
The ‘Best use of ABTA branding’ award recognises individuals or businesses who use the ABTA logo or branding to promote their membership and the value of it, whether that is through window displays, social media or other forms of marketing.
ABTA Members are encouraged to make the most of their Membership and the ABTA logo. Over three quarters (76%) of people feel more confident booking a holiday with an ABTA Member. A significant majority of people also strongly associate ABTA with expertise (69%), confidence (65%), reassurance (65%), safety (68%), reliability (68%) and quality (65%).
In 2016, Travel Club Elite won the ‘Best use of ABTA branding’ award. The company was praised for how comprehensively they promoted the ABTA brand and logo, including: e-shots, website, stationery, business cards, email signatures, radio – and even within the sales script for call handlers. Midcounties Co-operative won the award in 2015. They impressed the judges with how they had clearly embraced the ABTA brand and their comprehensive examples of where and how they use the logo.
The Travel Brit Awards will be held at Cricket St Thomas hotel in Somerset, part of the Warner Leisure Hotels group, on Sunday 2nd July. This year’s hosts include Bourne Leisure, Great Rail Journeys, Hoseasons, Shearings Holidays, SuperBreak and Newmarket Holidays plus Airways Holidays in partnership with Condor Ferries and Visit Guernsey.
ABTA Members can find out more here: https://abta.com/news-and-views/news/travel-brit-awards-2017
Comments are closed.