USVI Tourism shines at Routes Americas 2025 in Nassau, Bahamas
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The U.S. Virgin Islands (USVI), reinforced its position as a premier Caribbean destination at the Routes Americas 2025 conference, held in Nassau, Bahamas from February 10 – 12. Led by Commissioner Joseph Boschulte, the delegation from the U.S. Virgin Islands Department of Tourism, engaged in high level discussions aimed at expanding air access for travelers and fostering vital partnerships within the aviation industry.
The team participated in a series of productive discussions with 19 key stakeholders from the airline industry, including major carriers such as American Airlines, Delta Air Lines, Southwest Airlines, Spirit Airways, JetBlue, and United Airlines.
“Our participation at Routes is instrumental in solidifying relationships with major airlines and furthering our efforts to enhance air access to America’s paradise,” said Commissioner Boschulte. “The positive feedback we received from airline representatives underscores our commitment to providing unparalleled travel experiences for visitors to the Territory.”
Conversations centered on growth strategies focused on opening new gateways in high-demand markets, strengthening existing routes, and addressing seasonality shifts to maximize the Territory’s tourism potential. The strategic approach puts a clear emphasis on enhancing air connectivity as a key driver for tourism growth in the region.
Commissioner Boschulte took center stage as a panelist on the opening day of the conference, speaking in a session titled Embracing Sustainability: Strategies for Tourism Authorities. Alongside other industry leaders, including Bert van der Stege, CEO of Harbour Air; Joy Jibrilu, CEO of Nassau Paradise Island; and Rosa Harris, CTO Airlift Committee, the Commissioner shared valuable insights on sustainable tourism practices and their relevance to the aviation sector.
Throughout the conference, the USVI delegation presented in-depth market analysis and strategic data, previewing upcoming marketing campaigns and cooperative opportunities. Airline executives responded positively, expressing enthusiasm for incorporating the insights into their scheduling and network planning decisions.
The USVI’s presence at Routes Americas 2025 further cements its reputation as a leader in Caribbean tourism, highlighting its commitment to expanding air services and positioning the Territory as an accessible and attractive destination for travelers.
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