Andreas Nuessel is new UK / EMEA managing director for Silversea

Cruise firm Silversea has announced the promotion of Andreas Nuessel as its incoming managing director for the UK and EMEA.

Nuessel will be taking over for incumbent managing director Peter Shanks who is set to retire after a stellar career in the travel sector spanning 45 years.

The new managing director will continue to report to senior vice-president for global sales Barbara Biffi whilst leading the strategy for Silversea in the UK, Ireland, Middle East, and Africa.

This is all in addition to Nuessel’s current remit in Europe. 

Given the importance of the markets, Nuessel will be recruiting a dedicated regional managing director in the UK and Ireland to ensure that these markets get the attention they require.  

A seasoned veteran

With more than 25 years of experience in the cruise industry and an in-depth knowledge of the luxury segment, Nuessel is a very well-respected travel executive. 

The German national first joined Silversea in 2012 and returned to the brand in the position of managing director for Europe, in 2020. 

Under his leadership, Silversea has significantly increased its market share and presence in the territory.