Saudi Arabia enters global art market: Sotheby’s first auction in Riyadh

As luxury travel continues to evolve, the rise of art tourism is adding a new dimension to global travel experiences. Saudi Arabia is tapping into this trend with a landmark event: Sotheby’s first-ever live international auction in the kingdom. This highly anticipated sale in Diriyah, just outside Riyadh, not only marks a historic moment for the Gulf nation’s art market but also signals its growing appeal as a cultural and luxury travel destination. With high-profile collectors, art lovers, and travelers converging for this event, it’s clear that Saudi Arabia is stepping into the global spotlight in a new way.

Set for February 8, the auction—titled “Origins”—will take place in the heart of Diriyah, home to the royal House of Saud and the UNESCO-listed At-Turaif district. This blend of history, heritage, and contemporary luxury makes for an unmissable travel experience. The event is part of a larger transformation positioning Saudi Arabia as a world-class destination for high-end cultural experiences.

For those drawn to art, collectibles, and luxury, the sale will feature around 100 exclusive lots, including works by Pablo Picasso, Andy Warhol, and Wassily Kandinsky, alongside contemporary installations like Antony Gormley’s “Sidle” ($700,000-$900,000) and James Turrell’s light installation ($120,000-$180,000). Luxury seekers will also find Richard Mille, Rolex, and Audemars Piguet watches, Hermès handbags, and sports memorabilia from icons like Cristiano Ronaldo and Michael Jordan.

Adding to the appeal, the entire collection will be on public display in Diriyah’s Bujairi Terrace from February 1 to 8, offering travelers the chance to explore the exhibition in an open, museum-like setting—for free. The timing aligns with Diriyah Season, an annual cultural festival that blends history, gastronomy, and immersive experiences, making it a perfect time to visit Riyadh.

With Saudi Arabia making a strong push into art, culture, and luxury travel, this Sotheby’s auction is more than just a sale—it’s a statement. It signals the kingdom’s ambition to become a global hub for high-end cultural tourism, offering travelers a new reason to explore its rich heritage and modern vision. Whether you’re a collector, an art enthusiast, or a traveler looking for exclusive experiences, Saudi’s first-ever Sotheby’s auction is an event that blends history, luxury, and travel in a way never seen before in the region.