Adventure Travel Trade Association’s Regional Event “AdventureELEVATE” celebrates 10 Years

The Adventure Travel Trade Association® (ATTA) celebrates its 10 year legacy of AdventureELEVATE, a three-day regional event, by returning to Colorado on 28-30 May, 2025. This high-energy event draws hundreds of adventure travel leaders from around the globe, and Colorado is the first destination in the U.S. to host this annual event twice.

Regarded as a leading event tailored for adventure travel professionals, AdventureELEVATE features an active Day of Adventure, followed by two days filled with keynote speakers, in-depth educational workshops, networking opportunities, and regionally-focused insights into the trends that shape our North American industry year-round.

Research from ATTA’s 2024 Adventure Travel Snapshot Survey reports educating consumers about responsible travel, marketing strategies, and growth challenges seem to be top of mind for adventure businesses. This year, ATTA is proud to bridge this gap by collaborating with the Outside Festival in Denver to further create economic growth and foster connections between outdoor travelers and the adventure travel trade industry.

“Selected as an easily accessible outdoor hub with a vibrant adventure community and a thriving craft beer and local foods culture, Denver is a gateway to all that Colorado offers and is sure to appeal to delegates with time to explore beyond the city,” shares ATTA’s Regional Director of North America, Russell Walters. “We’re thrilled to return to Colorado again for AdventureELEVATE 2025. Timed to immediately precede the Outside Festival with a combination of music, film and consumer facing opportunities, we’re confident AdventureELEVATE will be the not-to-miss event of the year.”

Nestled by the breathtaking Rocky Mountains, Denver provides an ideal mix of exploration and community. Denver’s commitment to sustainability has gained recognition from NatGeo UK as the fourth most sustainable destination in the world and by Architectural Digest as the number one most climate resilient city in the United States. This city’s constant striving toward sustainability aligns with ATTA’s belief that sustainable and responsible tourism can positively impact local communities, the natural environment, and the industry. From the gorgeous backdrop of the Rocky Mountains and ​​navigating the thrilling rapids of the South Platte River to experiencing the biggest city park system in the country, Denver has something for everyone.

“AdventureELEVATE is a celebration of the spirit of adventure that defines our industry. VISIT DENVER is excited to welcome delegates to explore Denver, and the stunning Rocky Mountains and engage in meaningful discussions about the future of adventure tourism, while exploring Denver’s unique blend of outdoors and arts & culture,” said Flavia Light, VISIT DENVER’s Vice President and Chief Tourism Development Officer.