More Brits are planning to take a staycation in the UK in 2025 (52%) than travel abroad for a holiday (46%), new research from holiday park operator Away Resorts has revealed.
When asked which region of the UK they would most love to visit in 2025, the top response was Scotland, followed by the South West and Wales. The next most desirable staycation locations were Yorkshire and the Humber, London, Northern Ireland and the North East of England, while the West Midlands was named the least desirable region to visit.
More than three quarters of Brits (76%) feel there are lots of places around the UK they still haven’t been to that they would love to visit for the first time in 2025, the study of 2,000 adults showed.
When asked about the reasons that would prompt them to book a break in 2025, rest and relaxation (36%), a change of scenery (26%) and to spend time with their family (25%) were the top answers.
And when it comes to top travel trends that Brits are embracing this year these include train travel with two in five (21%) planning to use this mode of transport to get away, nostalgia trips, with 18% planning to return to a place they went when they were younger and ‘cool-cations’, with 15% of Brits planning a cold weather break.
Solo travel was another prominent travel trend with 15% of Brits planning to take a solo trip. This form of travel is favoured most by 25 – 40 year olds with one in five (21%) planning a solo trip but is also popular among other age groups, with 7% of over 65’s planning to travel alone at some point this year.
And the fact that the northern lights were unusually visible in the UK at various times in 2024 seems to have sparked an interest in astronomy with 14% planning a trip to stargaze or try to spot the famous aurora borealis.
“It’s always interesting to reflect on the nation’s holiday habits and as a holiday park operator, it’s encouraging to see the appetite for staycations remains strong”” said Carl Castledine, Founder of Away Resorts.
“Travel trends come and go, but the core reasons people like to get away from it all remain largely the same. Most people live busy lives, so the prospect of quality time spent with our loved ones, some much needed rest and relaxation or reconnecting with nature give us something to really look forward to. The UK countryside and coastline is truly stunning so a British staycation can offer so much, whether you’re looking for adventure or just to unwind in picturesque surroundings”.
When asked about how they plan and book holidays and breaks more than a third of Brits (37%) said they plan and book far in advance in order to get a good deal, while less than two in five (17%) plan to book last minute to be more spontaneous.
Nearly a quarter of Brits have the new year’s resolution of embarking on one small spontaneous adventure a month (23%) while 28% of Brits say they want to take more holidays within the UK.
TOP REGIONS BRITS WANT TO VISIT IN 2025
- Scotland
- South West
- Wales
- Yorkshire and the Humber
- London
- Northern Ireland
- North East
- East of England
- South East
- North West
- East Midlands
- West Midlands
TOP 20 TRAVEL TRENDS FOR BRITS IN 2025
- A holiday or short break that offers a true disconnect from the noise of urban life
- Taking a train to go on a break or holiday
- Travelling somewhere easier / closer to get to than a dream destination
- Returning to a place they went when they were younger
- Spontaneous travel – trips booked on a whim at the last minute
- A holiday or short break on their own
- A holiday or short break somewhere with cool weather
- A holiday or short break somewhere they can stargaze / see the northern lights
- A holiday or short break to go to a gig / concert
- A holiday or short break for a sporting occasion
- A holiday or short break somewhere they’ve seen in a TV show
- A purposeful journey (e.g. conservation, volunteering)
- Letting their child/ren decide where to go on holiday
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