LiveIn and JinJoo Home team up to boost Vietnamese co-living market

Southeast Asian long-stay provider LiveIn formally entered an alliance with Vietnamese co-living pioneer JinJoo Home.

The parties will join forces to strengthen Vietnam’s co-living market through solutions for local operators that blend international standards and local relevance.

LiveIn co-founder and CEO Keek Wen Khai said: “Vietnam’s long-stay market remains highly fragmented, but we see great potential in driving sustainable growth through collaboration. By forming a strategic alliance with JinJoo Home, we aim to bring operators together, address their challenges, and elevate standards to deliver a better living experience for the next generation.”

JinJoo Home founder and CEO Jason Wong added: “We’re excited to join forces with LiveIn, a leading player in Southeast Asia. Our shared passion for improving young people’s living experience makes this alliance a natural fit. Together, we can combine our strengths and create a more dynamic and high-quality co-living market in Vietnam.”

The strategic alliance comes at a time when Vietnam’s residential real estate market is projected to reach US$45.62 billion by 2029, with co-living playing a pivotal role.

A booming urban scene

Vietnam’s urbanisation rate is expected to surpass 50 percent by 2025.

With more than half of the population being millennials and Gen Z, the demand for co-living spaces in major cities like Ho Chi Minh City is set to rise. 

However, the market remains fragmented, and local operators face challenges, such as high vacancies, maintenance costs, and inconsistent service.

As many fragmented operators struggle to scale due to limited resources, LiveIn and JinJoo Home are focused on helping them seize this growth opportunity by combining LiveIn’s international standards with JinJoo Home’s extensive local expertise. 

The strategic alliance with JinJoo Home builds on LiveIn’s earlier strategic alliance with Hive, a regional leader in co-living renovations, to establish the LiveIn Global Renovation Division. 

Through this new division, LiveIn delivers thoughtfully designed homes that inspire growth and new experiences across all the markets it serves, including Malaysia, Thailand, Vietnam, and Indonesia. 

Both synergies further cement LiveIn’s position as a leading flexible housing provider in Southeast Asia.