HotelPartner Revenue Management has joined the Scottish Tourism Alliance as a Platinum Patron Partner at a time of growth for the country’s hotel sector. The company plans to work with STA members to optimise profitability and grow sustainably.
Robert Holland, managing director, UK & Ireland, HotelPartner, Revenue Management said: “It gives me great pleasure to announce our membership of the Scottish Tourism Alliance, an organisation which has done much to support and develop Scotland’s tourism and hotels.
“I am looking forward to working with the STA and potentially adding some of its members beautiful locations to the 170 markets we work in across Europe. At HotelPartner Revenue Management we pride ourselves on driving profits and creating tailored, holistic strategies for selling rooms; combining technology and decades of experience in the sector.”
Marc Crothall MBE, CEO, Scottish Tourism Alliance, said: “I am absolutely delighted to welcome HotelPartner into the Scottish Tourism Alliance family.
“A well-respected supplier, driven by the values of optimisation, success and security, HotelPartner is a fantastic addition to our extensive network of suppliers dedicated to supporting Scotland’s tourism and hospitality industry.
“Their expertise and proven track record in maximising revenue and reducing costs for businesses in the industry, will be hugely valuable for our membership, as the industry continues to navigate an increasingly challenging economic environment, but also strives to achieve the long-term ambitions set out in Scotland Outlook 2030, Scotland’s National Tourism Strategy.”
Scotland’s hotels have been outperforming the wider UK, according to the latest figures from CoStar, with 12-month data through to October showing a RevPAR increase of 8.5%, ahead of the UK average 2.4% over 2023.
Performance has been driven by the Scottish capital, which recorded double-digit pricing growth on the year.
Robust trading has helped to attract investment to the region, with Colliers reporting that Q3 2024 figures had reached £110m, a 150% increase on the five-year quarterly average of £44m. This brought the year-to-date total to £200m, an 18% rise compared to 2023.
The broker noted that buyers were targeting leisure-based hotels in addition to city-centre sites.
Oliver Kolodseike, director in the Research & Economics team at Colliers, said: “The overall landscape for Scotland presents a mix of challenges and opportunities, highlighted by fluctuating yields and sector-specific dynamics.
“We expect investor confidence to improve as interest rates are cut further over the next 12 months, resulting in a pick up in transactional activity.”
Holland concluded: “At HotelPartner Revenue Management we can work with hotels to ensure that they are trading consistently and at their full potential. In this way, should owners choose to sell their properties, they are assured of the highest valuation.”
The HotelPartner team will be speaking at ScotHot 2025 next February, where they’ll be joining the organisation on the STA Spotlight Stage.
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