ForwardKeys announces plans to produce regular travel retail intelligence

Global travel analyst ForwardKeys announced a new partnership with The Moodie Davitt Report to produce regular business intelligence to serve partners across the travel retail ecosystem. 

Output from the partnership includes The International Travel Outlook Report, a quarterly update on the latest international travel forecasts. 

The report notably features an industry-first 36-month forecast designed to help industry stakeholders adapt their strategies to traveller behaviour with a longer-term lens. 

Relevant insights are presented for Europe, Asia Pacific, Middle East & Africa and the Americas. Each regional outlook highlights the leading countries, airports and nationalities driving travel growth. 

Necessary information

ForwardKeys’ vice-president for travel retail Marina Giuliano said: “Our clients can now enhance efficiency, reduce costs and improve decision-making up to three years into the future, which was not possible before. These forecasts enable brands and retailers to adapt strategy to the specific preferences and habits of different customer groups. Updates on market changes ensure decisions are always based on the freshest data available.” 

The team’s travel retail consultant Jérôme Goldberg added: “The demand for granular, future-looking forecasts has never been higher. As international traffic has moved from post-COVID recovery to growth, markets, routes and travellers have changed dramatically.” Goldberg further explained that having precise data to guide operations, from production planning to the presence of the right inventory at the right airports over the next 36 months, will be pivotal for brands and retailers navigating these market changes and optimising business development and marketing strategies.

Likewise, Jess Allerton, report research director for The Moodie Davitt Report, said: “We are delighted to partner with ForwardKeys to produce this quarterly Travel Outlook Report, designed to keep the industry up to date on the latest travel forecasts. We hope it can help guide our partners in the industry to a better understanding of the dynamic travel market worldwide and the many opportunities it will present.” 

What’s going to be in the first edition?

In the soon-to-be-released first edition, the report focuses on the Chinese traveller, highlighting the travel retail and category opportunities based on where travellers depart from. 

ForwardKeys’ forecasts leverage daily-refreshed booking data and proprietary capacity forecasts which offer a dynamic and responsive outlook on future traveller behaviour compared to traditional industry methods that rely heavily on historical data. 

The 36-month forecast complements ForwardKeys more granular 12-month forecast which offers unmatched global coverage spanning 4,750 airports and 900 airlines, differentiating domestic and international traffic.