Maxamation’s Aviator system boosts fastjet’s revenues

Africa’s leading low-cost airline fastjet is currently reaping the benefits of using Maxamation’s Aviator revenue management systems.

The airline has used the Australian airline revenue management systems developer’s Aviator RM since 2017 and recently upgraded to its new web-based Aviator as of July 2024.

Samantha Allers, general manager for revenue management at fastjet, expressed her delight over the results.

Allers said: “I have been in revenue management for over 35 years and literally have never worked on a revenue management system that speaks to all KPI’s. Then we upgraded to the web-based version of Aviator that is revenue maximization-driven and makes sense.”

A game-changer

She explained that the web-based edition of the management system has significantly changed the way they work. 

Allers said: “It provides us with critical insight into our routes/flights which allows us to make fast decisions and  ultimately become more dynamic and competitive in the marketplace, without overwhelming us with complexities. Also, the interactive workflow increases our productivity and the forecasts projected are realistic with  sensible outputs. Today, we truly feel organised and on top of each route. As a result, we have watched our revenues grow.”  

The beauty of Aviator as a reporting tool is that it provides total autonomy with data at a user’s fingertips. 

The most time will be spent on thinking about what you want and how you want it, and you can begin analysis at the touch of a button. 

As Allers puts it: “This all adds up to a very comprehensive system that we use daily. I am happy to see continued  improvements.” 

A great partnership

For his part, Maxamation account manager in South Africa Corne de Waal praised the fastjet team for their great partnership.

De Waal said:  “Fastjet uses Aviator to help them to completely understand all the nuances of their markets and then develop flight revenue  strategies. Fastjet then converts those strategies into Aviator user settings and allows the Aviator flight revenue optimisation processes to constantly maximise flight revenue. The success that fastjet has had with Aviator is as much about their approach and dedication as it is about the software. The process has been a true partnership.”

Allers said of the partnership: “The Maxamation support team is professional, and their service is terrific. I would encourage other businesses to work with them.”