Amadeus expands partnership with Cathay Pacific

Travel technology provider Amadeus recently expanded its partnership with Hong Kong flag-carrier Cathay Pacific in order to provide cutting-edge technologies.

These technological solutions will help enhance the airline’s retail capabilities and offer its customers increased flexibility and choice. 

As part of its digital transformation, Cathay Pacific will likewise continue to use Amadeus’ technologies to include Revenue Accounting and Passenger Recovery.

As the airline continues to refine its digital transformation and retailing strategies, the expanded partnership also sees the continued collaboration towards making Cathay Pacific’s NDC-sourced content available to travel sellers across the globe in a phased approach. 

This underpins the airline’s strategy to accelerate its NDC journey following the adoption of Altéa NDC.

Amadeus executive vice-president for its travel unit and managing director for the Asia Pacific Javier Laforgue remarked: “Much like Cathay Pacific, we believe that better travel puts people first. At Amadeus, we’re invested in going that extra mile to deliver the transformation that Cathay needs. We believe in making travel work better and creating technology that puts the traveller at the centre of everything that we do. We are privileged to have a longstanding partnership with Cathay; it is testament to the success of this approach.”

Cathay Pacific general manager for sales and distribution Kinto Chan echoed these sentiments, adding: “At Cathay, it is our culture to put our partners and customers at the heart of all that we do. That is why it is so important for us to be able to curate diverse and customised products while maintaining excellent reliability in the delivery of our service. We are pleased to strengthen our collaboration with Amadeus whose technology will help us achieve that as we set our sights to become one of the best service brands in the world.”

Crafting a differentiated experience for passengers

With Altéa NDC, Cathay Pacific will be building towards a differentiated experience for its passengers.

Amadeus Altéa NDC provides end-to-end NDC shopping, booking and servicing flows, enabling airlines to efficiently distribute and service their offers to third parties, with consistency between direct and indirect channels.

The carrier will also continue to use the Altéa Passenger Service System (PSS), Amadeus’ airline IT system, to manage reservations, inventory, ticketing, departure control and disruption management to bring its customers to the destinations it serves in its extensive global network.