Japan to host third International Wellness Tourism Expo in June 2025

The third International Wellness Tourism Expo (iWT) will be held in Japan’s Tokyo Big Sight convention centre from 25 to 27 June 2025.

The event casts the spotlight on the growing wellness tourism industry as it brings in the latest and greatest products, activities, and brands.

Organised by RX Japan Ltd, iWT 2025 will be held concurrently with the second Tourism Marketing Expo, with both exhibitions presented as the International Tourism Tradeshow. 

The second edition of the iWT welcomed 9,357 visitors, on top of 144 exhibitors from 26 countries and regions.

These overwhelming numbers demonstrate the rising interest in the sector, supporting the move for exhibitors and visitors alike to strike while the iron is hot and be involved in an expanding market.

What to expect at the event

This expo is an expansive and comprehensive show floor that features the top trends and products in wellness tourism. 

This is where visitors can experience and test out the latest innovations, discover unique wellness activities and itineraries, and sample healthy foods and beverages.

For visitors, iWT will serve as their gateway to Japan’s booming wellness travel industry. They get the opportunity to expand one’s network and find the best brands among the saturated market.

For exhibitors, with an already verified audience in attendance, business growth is certainly assured. Meet with professionals in the field to secure deals, gain customers, and establish one’s name in the minds of stakeholders, especially with available advertising solutions unique to the show.