2025 hailed as Amazing Thailand Grand Tourism and Sports Year

Thai minister of tourism and sports Sorawong Thienthong announced that 2025 will be the Amazing Thailand Grand Tourism and Sports Year. 

Thienthong made the announcement at the Amazing Thailand Press Conference during the World Travel Market (WTM) 2024 now ongoing in London.

The Amazing Thailand Grand Tourism and Sports Year 2025 aims to welcome travellers from around the globe with world-class festivities and privileges. “

Thienthong said: “This campaign isn’t just a celebration; it’s an invitation for all to create unforgettable travel stories in Thailand.”

Investments in reputation building

Thailand has made significant investments to maintain its reputation as a top destination, with a tourism target of £75.55 billion for 2025. 

According to Thienthong: “The tourism industry is vital to Thailand’s economy, reflecting not only in economic gains but also in the communities uplifted and the millions of lives touched across the country.”

He elaborated on Thailand’s tourism direction, anchored in the ‘Ignite Thailand’ vision, emphasising that the nation’s prosperity is tied to the well-being of its people. This principle will guide every policy and initiative, ensuring that tourism positively impacts visitors, local communities, and the environment.

To support this, the government is enhancing infrastructure, easing visa processes, and fostering a seamless ASEAN travel network through the ‘Six Countries, One Destination’ policy. 

Recent moves, including British Airways’ resumption of flights to Thailand, underscore the country’s commitment to accessibility and connectivity.

Active promotion

The government is actively promoting hidden gem destinations like Nan, Phrae, and Sakon Nakhon to diversify travel experiences across the country. 

Additionally, attractions such as amusement parks, shopping centres, and entertainment venues are being expanded to cater to a broader range of travellers.

Thailand’s soft power is another essential asset, with efforts focused on preserving and promoting Thai traditions, arts, and crafts. The government is promoting the ‘Five-Must Do’ experiences that capture Thailand’s unique charms, encompassing Thai cuisine, fashion, vibrant festivals, and beautiful scenery.

Opening its doors to the world

Thailand’s vision to become a hub for international events is reflected in a robust calendar of festivities, including the Amazing Thailand Countdown 2025, MotoGP events in February and March, and the iconic Songkran Festival in April. 

These events are anticipated to drive year-round tourism and contribute significantly to the national economy.

Thienthong likewise reiterated the importance of private sector involvement in energising Thailand’s tourism landscape and creating new investment opportunities. 

He extended an open invitation to investors, travel agencies, and media to participate in Thailand’s journey toward becoming a top global destination that benefits all stakeholders.