Appier empowers Vietourist with AI-driven solutions

Software-as-a-service firm Appier announced that its technical partnership with Vietnamese tourism company Vietourist has been successful.

By integrating Appier’s AIQUA and BotBonnie solutions, Vietourist transformed its customer engagement strategy, achieving a 171 percent increase in lead generation and an impressive 85 percent average open rate for personalised EDM campaigns, demonstrating the effectiveness of AI-driven solutions in the tourism industry.

Vietourist marketing director Nguyen Van Tam commented: “The success we’ve achieved through our collaboration with Appier has been transformative. Appier’s AI-driven solutions have enabled us to connect with our customers in a personal and relevant way, driving significant growth in leads and customer engagement. We’re excited about the future and look forward to continuing our partnership as we enhance our customer experiences even further.”

A great partnership

Through its collaboration with Appier, Vietourist deployed AIQUA’s AI-powered personalization capabilities to automate and optimise its marketing efforts. This resulted in a staggering 171 percent lead uplift and a significant improvement in customer engagement. 

Vietourist also achieved an outstanding 85 percent open rate for its personalised EDM campaigns, effectively engaging users at key touchpoints in their travel journey.

Vietourist’s ability to implement personalised, automated campaigns across its web and mobile platforms has been key to its success. Appier’s AIQUA platform allowed Vietourist to deliver tailored messaging and product recommendations at critical stages in the user journey, leading to a 300% increase in web subscribers and significant improvements in customer retention.

With the support of BotBonnie’s conversational marketing platform, Vietourist also automated personalised customer interactions through web chat and Facebook Messenger, successfully generating over 1,000 leads in just three months. These automated responses, powered by AI, significantly reduced the time spent on manual customer engagement while ensuring a highly personalised user experience.