Millennium Hotels and Resorts relaunches MyMillennium loyalty programme

Global hospitality brand Millennium Hotels and Resorts (MHR) relaunched its global travel loyalty programme MyMillennium.

The revitalised programme offers guests in three new tiers: Classic, Silver, and Prestige.

Under this new scheme, members may now enjoy a greater range of personalised experiences, exclusive rates, and enhanced rewards across stays, dining, and more.

According to MHR director of global branding, marketing, and loyalty Carolyn Wishnowski: “We’ve designed MyMillennium to offer our members meaningful moments and enhanced rewards. Whether celebrating a major milestone or enjoying a fuss-free business trip, members can accumulate and redeem MyPoints in ways that best serve their travel needs.”

What can guests expect from the new MyMillennium?

The revamped MyMillennium introduces seamless earning and redeeming options for MyPoints, with perks that cater to both leisure and business travellers. 

Members can access exclusive promotions and benefits at MHR properties, elevating their stay experiences. 

They can also accumulate MyPoints on their stays and dining, and redeem them for exclusive rewards, from complimentary room nights to dining vouchers and more.

Likewise, as members progress through the enhanced membership tiers, they can unlock greater rewards.

The Silver tier (for those staying 10-19 nights per year) offers early check-in and late check-out and complimentary welcome amenities amongst other benefits, and the Prestige tier (20+ nights) provide elevated perks like complimentary club lounge access and room upgrades. 

Dining discounts increase with each tier, with Prestige members enjoying up to 25 percent off at participating restaurants and bars.

MyMillennium BIZ for corporate travellers

MHR also introduces MyMillennium BIZ, a new programme for corporate clients, replacing MyMillennium Pro. 

Corporate bookers can earn MyPoints on business room bookings and meetings, while enjoying rewards such as bonus MyPoints and complimentary upgrades. 

This addition reinforces MHR’s commitment to offering tailored loyalty programmes for all guests.

MHR’s interim COO and chief commercial officer Saurabh Prakash said of these developments: “The relaunch of MyMillennium and [the introduction of] MyMillennium BIZ reflect our dedication to providing personalised experiences and rewarding loyalty for our diverse guests. These programmes are designed to ensure that both leisure and corporate travellers receive a tailored, seamless experience that enhances their journey with Millennium Hotels and Resorts.”