East Chinese province of Ningbo promotes itself with a social media micro-drama

A bilingual micro-drama in Chinese and English titled 144 Hours in Ningbo recently captivated viewers on various online platforms.

The micro-drama has been published on Facebook, X, and LinkedIn through the accounts of Xinhua News Agency’s China Economic Information Service.

The micro-drama has received wide viewership since its initial posting, as well as positive responses from those following it online. The agency reports that the first three episodes have each been shared more than 100,000 times.

At present, the total online views of the three episodes have exceeded 100 million, and the interactions on social media platforms have exceeded one million.

A creative cultural showcase

Featuring unique creativity, rich cultural connotations, and captivating storylines, the micro-drama has piqued the interest of both domestic and foreign audiences in the Eastern Chinese province.

This unique production highlights the glorious evolution and unique charm of Ningbo from ancient times to the present through the wonderful 144-hour time-travel journey of Lucas,  an ancient French merchant.

144 Hours in Ningbo also features the region’s rich marine culture and sound business environment, choosing nearly ten representative scenes such as the Ningbo Zhoushan Port, the Old Bund, and the Ningbobang Museum whilst using a narrative technique intertwining ancient and modern times to vividly portray the great changes of Ningbo.