FCM Travel Asia announced the appointment of Gursheel Dhillon as its new head of marketing.
Dhillon, a seasoned marketer and communicator, previously oversaw public relations and communications for the company throughout six key markets within Asia.
She was awarded the Global Corporate Marketer of the Year by the ASX-listed Flight CentreTravel Group (FCTG) in her first year with the business, securing over 800 media features.
Dhillon said of her most recent appointment: “I have enjoyed working with our team of agile marketers, [all of whom are] committed to growing the FCM brand by leveraging data to craft ‘Glocal’ marketing strategies that set us apart. I look forward to launching brand new campaigns for an alternative business travel management company like FCM and meeting our customers at our upcoming inaugural FCM Singapore Summit.”
Driving the brand story to success
In this previous position, Dhillon helped drive FCM’s narrative in Asia, contributing to growing the brand’s presence across both trade and mainstream media titles while working closely with key
She has also crafted winning strategies for diverse businesses in the lifestyle space and
boasts an extensive regional network of professional contacts.
It should be noted at this point that Dhillon is also an award-winning entrepreneur.
FCM Travel Asia managing director Bernard Sallet said of her: “With a bank of deep expertise, drive, and productivity, Dhillon has delivered a material impact on the business and has shown us what can be done.”
Sallet added that the company’s Brightness of Future initiative encourages every team member to develop their career and explore opportunities within the company.
