ATIA gives update on first year following rebranding

A year since it rebranded as the Australian Travel Industry Association (ATIA), ATIA released an update wherein it reiterated its commitment to delivering value for members.

ATIA also serves as a strong advocate for both international and domestic travel by Australians.

The rebranding to ATIA went beyond just changing the organisation’s name. Instead, it served as a celebration of the rich diversity within the organisation’s membership. 

Likewise, it was a conscious effort to accurately reflect the diverse roles and contributions of the travel agents, corporate agents, tour operators, wholesalers, and ITOs who make up the organisation.

ATIA chief executive Dean Long said of this first year: “Over the past year, we have concentrated on establishing solid foundations to ensure that ATIA remains a strong representative and a natural home for both our current and future members.”

Focused for success

ATIA focuses on engaging with members to achieve results in its key pillars: structure and purpose; confidence and trust; as well as industry workforce and capabilities. The organisation made significant headway in all three aspects over its first year.

Long added that, as an organisation, the ATIA Board and team also intensified its focus on ensuring that its setup continues to support members as they collectively shape the future of Australian travel.

He said: “These efforts mean we are always engaged in the collective interests of the businesses and people we represent.”

The ATIA Board will share highlights from its first year as a renewed entity on 25th October.