Accor returns as SXSW Sydney’s preferred accommodation partner

Accor Pacific announced that it returns as the preferred accommodation partner for this year’s South by Southwest (SXSW) Sydney this October. 

Accor chief operating officer for PM&E Adrian Williams pointed out how last year’s SXSW Sydney was a rousing success and took pride in how the hotel brand played a part.

Regarding this year’s sponsorship, Williams said: “Accor Pacific [returns] this year to lead the way in providing exceptional hospitality at our ALL.com Lobby Lounge and neighbouring hotels. Our team is excited to welcome SXSW Sydney participants to our hotels and will make sure they have an unforgettable stay in our amazing city.”

At the same time, Accor’s lifestyle loyalty programme Accor Live Limitless (ALL) sponsors SXSW Sydney’s Platinum Badge. It will also offer a Lobby Lounge experience for those attending the event at Tumbalong Park.

Organisers intend to encourage event participants to visit the ALL.com Lobby Lounge where they can take in all the inspirational vibes from their well-situated location. Guests can listen, learn, and engage with a variety of programmed sessions and events; they may likewise opt to simply kick back and relax with a glass of champagne.

SXSW Sydney managing director Colin Daniels said of Accor’s participation: “We are thrilled to welcome Accor back as a returning sponsor and our preferred accommodation partner for SXSW Sydney 2024. This year, we look forward to seeing them supercharge the SXSW Sydney experience with their exciting All.com Lobby at Tumbalong Park. Accor’s ongoing support demonstrates the power of collaboration in bringing world-class experiences to Sydney and showcasing our city’s vibrant culture to a global audience.”