The Louisiana Office of Tourism has appointed Sartha Global Marketing LLP as its Representative office in India

Sartha has been assigned to develop and implement comprehensive travel trade and public relations programmes to inspire Indian travellers, enhancing their interest in exploring Louisiana’s unique culture, vibrant festivals, and diverse attractions.

Louisiana, known for its vibrant culture and rich history, is a blend of French, Spanish, and African influences, evident in its music, cuisine, architecture, and festivals. From the iconic celebrations of New Orleans to the plantation homes along the Mississippi River, the tranquil swamps of the Atchafalaya Basin, and the Cajun way of life at Vermilionville in Lafayette, the state offers an array of experiences that celebrate its heritage and natural beauty.

With its renowned diversity and abundance of experiences, Louisiana is the perfect destination for Indian culture enthusiasts, gastronomes, nature lovers, festivalgoers, sports and adventure for both the family and individual segments. The state also offers a range of accommodation options, from luxurious casinos and full-service resorts to charming bed-and-breakfasts and scenic cabins. Additionally, Louisiana has excellent air connectivity via numerous airports, including the Louis Armstrong New Orleans International Airport, facilitating easy access to visitors.

“We’re excited to be working with Sartha Global Marketing on sharing all the ways you can Feed Your Soul in Louisiana,” said Doug Bourgeois, Assistant Secretary of Tourism. “India is a wonderful country and its home to people who love to experience culture, food, outdoors and more. Louisiana is the perfect destination to find those authentic experiences.”

Sheema Vohra, Managing Director, Sartha Global Marketing LLP, also added, “We are delighted to have this opportunity to promote The Louisiana Office of Tourism in India. Known for its vibrant history, culture, and celebrations, Louisiana is a unique destination bound to captivate travelers seeking rich cultural experiences. The Bayou State is a fantastic addition to all East Coast and Southern itineraries, offering a wealth of attractions and immersive experiences to Indian visitors”.