Doraemon exhibition boosts tourist numbers in Hong Kong

Hong Kong’s Tsim Sha Tsui saw record-breaking crowds flock in for the opening of the “100% DORAEMON & FRIENDS” exhibition which runs well into August.

Featuring Doraemon, the beloved Japanese manga character created in 1969, the event is a part of Hong Kong’s broader strategy to capitalise on the booming mega events economy. Indeed, the exhibition at the K11 Musea in Tsim Sha Tsui’s arts and culture district underscores the city’s emerging status as a cultural hub.

According to Adrian Cheng, K11 founder and cultural exchange advocate, the exhibition exemplifies the substantial economic impact that cultural IP can bring to Hong Kong. As such, it stands as a vibrant demonstration of how the fusion of culture and commerce can energise the local economy.

Cheng said: “[The exhibition] successfully brings the iconic Japanese cultural IP to Hong Kong and spotlights other anime-inspired figures and Hong Kong film stars celebrated on the Avenue of Stars. This exhibition reflects Hong Kong’s status as an east-meets-west centre for international cultural exchange. [This] will continue to boost our tourism, food and beverage, and retail industries, generating both popularity and economic prosperity.”

Indeed, local and foreign anime fans came in droves to see the exhibition, then spend at pop-up retail and dining outlets to purchase souvenirs or enjoy food and beverages inspired by the character,

The need for mega events

Government officials stress that events like the ongoing exhibition are vital for boosting tourism and invigorating the local economy. 

High-profile events like Art Basel Hong Kong, in particular, attest to the city’s expanding influence in the cultural IP landscape.

Officials pointed out how these mega events, strategically leveraging popular culture, aim not only to draw tourists but also to stimulate local spending, benefiting sectors from retail to hospitality. Reports indicate that one tourist at the exhibition plans to spend a substantial sum on their trip, reflecting the broader economic benefits tied to such cultural attractions.