Co-Op Holidays partners with Byway to provide flight-free travel options

Co-op Holidays, the in-house tour operator for Your Co-op Travel, has partnered with flight-free travel specialist Byway, to offer holidaymakers customisable travel packages by train, ferry and bus.

The collaboration marks the next step in Co-op Holidays’ goal to provide the widest possible choice of holiday package options for its members and customers, including for environmentally conscious travellers. Byway holidays will be available to book through the affiliate partnership with Co-op Holidays from the 19th June 2024.

Byway offers a wide variety of flight-free travel holidays tailored to travellers’ preferences, with modifiable travel transport and accommodation packages. Many of these are centred around helping holidaymakers discover lesser-known spots, travelling away from traditional tourist trails.

Natalie Quiney, Content and Ecommerce Manager, at Co-op Holidays, said: “At Co-op Holidays, our co-operative ethos underpins everything we do. We’re deeply committed to providing our members and customers with experiences that not only enrich their lives but also contribute positively to the world around us.

“Our partnership with Byway is a reflection of this, and we hope it inspires customers and members to make sustainable and responsible travel choices while enjoying holidays which are off the beaten track.

“Through Byway, travellers can explore a variety of European destinations, including renowned spots in Italy such as Turin, Milan, and even the charming cities of Tuscany, all via train, ferry and bus.”

Paul Conroy, Head of Partnerships at Byway said: “Partnering with Co-op Holidays is a great opportunity for us to continue our mission of making flight-free travel mainstream and providing a sustainable holiday alternative for even more travellers.”

“This collaboration not only helps travellers discover the joy of flight-free journeys but also supports our shared vision of a more sustainable travel future. By providing seamless and personalised overland itineraries, we hope to make flight-free travel both accessible and appealing to all.”

As part of The Midcounties Co-operative – one of the largest independent UK co-operatives – the co-operative ethos underpins everything Your Co-op Travel do, with the aim of working towards a better and fairer future for all.

This includes investing in reforestation projects via UK’s leading all in one climate platform Ecologi, to making a donation to charity partner Go Beyond with every booking.

To date, Co-op Holidays’ bookings and Your Co-op Travel have raised over £128,000 for Go Beyond, enabling them to welcome 125 vulnerable children on holiday, with over 19,900 trees funded with Ecologi’s reforestation projects across the globe since 2022.

From cities and beach holidays to cruises, tours and adventures holidays, Co-op Holidays offers more choice for holidaymakers to create their dream holiday anywhere in the world. With experience at their heart, a Co-op Holiday immerses travellers in the history, culture, and communities they visit, offering the chance to discover ancient ruins with guides, spend time with local families, and even make a difference with unforgettable volunteer experiences.