Royal Caribbean Unveils Cross-Brand Loyalty Status Match

In the vast blue expanse of the ocean, where the horizon kisses the sky, the Royal Caribbean Group has charted a new course in customer loyalty. With the announcement of its groundbreaking Loyalty Status Match program, the company has set sail towards a future where every voyage with its brands – Royal Caribbean International, Celebrity Cruises, and Silversea – becomes a seamless journey of recognition and reward. A Voyage of Reciprocal Recognition Imagine setting foot on the deck of a majestic ship, the sea breeze whispering tales of adventure. As a Crown & Anchor Society member, you’ve sailed the seven seas, and your loyalty has been the compass guiding your journey. Now, with the Loyalty Status Match program, your status is not just a badge of honour aboard one vessel but a passport to prestige across an entire fleet. The Fleet of Dreams The Royal Caribbean Group’s armada boasts over 50 magnificent ships, each a world unto itself, sailing to nearly 1,000 destinations on all seven continents. From the thrill-seeker’s paradise of Royal Caribbean International to the refined elegance of Celebrity Cruises and the exquisite luxury of Silversea, there’s a ship to match every dream and a dream to match every ship. Charting the Course Together Jason Liberty, the captain at the helm of Royal Caribbean Group, envisions a world where every moment of life can be met with the perfect cruise experience. “Our guests have a world of choices, and we want to honour their journey with us,” he says. “The Loyalty Status Match program is our way of saying ‘thank you’ for sailing with us repeatedly.” The Perks of Sailing with Status With the Loyalty Status Match program, the perks of loyalty sail with you, no matter the brand. Here’s what members can look forward to:

1. Seamless Status Recognition: Your loyalty status is now recognized across all three brands, making every sailing a continuation of your last.
2. Onboard Benefits: Enjoy the exclusive benefits of your tier, whether you’re basking in the sun on a Silversea expedition or indulging in the luxury of a Celebrity Cruise.
3. Effortless Tier Matching: If you’re enrolled in multiple loyalty programs, your status will be automatically matched across brands within seven days, ensuring you’re always sailing with the recognition you deserve.
4. Enhanced Travel Experience: The status match opens up a world of vacation possibilities, from the tropical bliss of Perfect Day at CocoCay to the serene luxury of the Royal Beach Club collection.

New status matching levels include:

Setting Sail on a Lifetime of Vacations As the sun sets on the horizon, casting a golden glow over the ocean, the Royal Caribbean Group’s Loyalty Status Match program promises a future where every sailing celebrates loyalty. With benefits beginning on sailings departing from June 5, 2024, the journey of a lifetime awaits. So, raise the anchor and unfurl the sails – your status is your ticket to a world of adventure with the Royal Caribbean Group, where every voyage is a step towards a lifetime of vacations.