Collinson expands partnership with Singapore Airlines (SIA) to offer LoungeKey Pass

Collinson, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and operator of LoungeKey, announced its expanded partnership with Singapore Airlines (SIA). This partnership will provide businesses in SIA’s HighFlyer programme access to LoungeKey Pass, a digital voucher that enables users to visit an airport lounge or enjoy a travel experience without the need for registration, physical cards or membership.

SIA’s HighFlyer programme allows businesses to enjoy preferential airfares and earn HighFlyer points when their employees travel for work. The points can in turn be used to offset the cost of future travel, or to access rewards. With this partnership, businesses in SIA’s HighFlyer programme across all four membership tiers will be able to redeem a LoungeKey Pass for every 8,000 HighFlyer points earned on the company account. New businesses who sign up to be part of the HighFlyer programme can also redeem a pass as a milestone reward upon meeting a threshold of nett flown expenditure. Businesses can then reward individual employees with a LoungeKey Pass via their Highflyer account, to be enjoyed during their next trip.

According to Collinson’s 2023 Asia Pacific consumer insights report, there is a growing appetite among consumers for travel-related rewards and benefits that enable positive experiences when they travel. With LoungeKey Pass, businesses under SIA’s HighFlyer programme can leverage this opportunity to enhance their corporate wellness initiatives and deepen overall employee engagement.

“Global business travel spend is expected to surpass 2019 levels this year, resulting in many employees taking to the skies on behalf of their organisations. Our research has shown that consumers today place a high-value on travel-related benefits and rewards. In turn, providing access to airport lounges and travel experiences as part of a wider corporate travel proposition is an ideal way to support the well-being of business travellers; helping them to feel supported and valued by their employer while on the road,” said Todd Handcock, Global Chief Commercial Officer and Asia Pacific President, Collinson International. “We are delighted to be expanding our partnership with Singapore Airlines and look forward to welcoming businesses under the SIA HighFlyer programme, and their employees, to our expansive and diverse LoungeKey Pass network of airport lounges and travel experiences globally.”

Designed with flexibility in mind, LoungeKey Pass will enable businesses under the SIA HighFlyer programme to access over 1,500 airport lounges and travel experiences in over 700 airports in 145 countries. This includes experiences such as spa and sleep pods, gaming, as well as dining offerings.