Arival, the leading resource for the in-destination experiences sector, today announced the release of its comprehensive guide, The Arival Guide to AI in Experiences. This insightful resource equips operators of tours, activities, attractions and other visitor experiences with the knowledge and strategies to leverage Generative Artificial Intelligence, or Gen AI, to elevate the guest experience, streamline operations, save money and drive business growth.
The Power of AI for Experiences Businesses
AI is rapidly transforming industries around the world, and the experiences sector is no exception. The Arival Guide to AI in Experiences provides a clear exploration of this powerful technology, addressing key topics including:
- What is Gen AI and how it actually works: A clear, step-by-step walk-through on how AI works, how it learns and – as a result – what to expect. It also goes over the main tools and capabilities, the strengths and the weaknesses of each, as well as how to deal with the problem of AI “hallucinations” (when AI just makes things up to fill gaps).The Modes of Gen AI: The guide covers the key modes of Gen AI – written content, image generation, audio and video – and walks through how they could – and should not – be used by tour, activity and attraction operators.
- Effective Interaction with AI Models:The guide provides practical guidance on navigating the evolving landscape of AI interaction. It helps operators understand how to best communicate with AI models to achieve desired outcomes and extract maximum value.
- Real-World Applications for Experiences Businesses: Packed with actionable insights, the guide explores a variety of practical AI applications for operators, from tour descriptions and photography to translations, business planning, chatbots for customer service, and even simple time-savers like helping staff with emails or summarizing contracts.
“The proliferation of ChatGPT in late 2022 – along with an abundance of new startups, software and tools – have made artificial intelligence accessible and actionable for all,” said Douglas Quinby, co-founder and CEO at Arival. “AI is poised to revolutionize so much across so many industries, and presents tremendous opportunity for the experiences sector. But operators need to act fast, or risk being left behind. Our new guide empowers operators with the knowledge they need to stay ahead of the curve. By embracing AI strategically, experiences businesses have an opportunity to so much more with much greater efficiency, and ultimately drive long-term success.”
The Arival Guide to AI in Experiences was produced in partnership with Failte Ireland, the national tourism development authority for Ireland.
“We commissioned Arival to conduct research on emerging travel tech trends, particularly focusing on Generative AI, to inform the development of our Industry Digitalisation strategy,” added Orla O’Keeffe – Head of Industry Digitalisation – Failte Ireland. “This report underscores the significance of adopting new technologies and provides concrete examples of their relevance to Irish tourism SMEs. This report will help shape our strategic direction in 2024 and beyond, and will help to empower our industry with the necessary knowledge to embrace the transformative opportunities presented by Generative AI and stay ahead of the curve”.
The report and its five accompanying case studies were prepared by Magpie CEO Christian Watts, founder of the Everything AI in Travel Newsletter & Consultancy Tony Carne, and the Arival editorial team.
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