Air Serbia expands strategic growth and customer experience enhancement with Sabre

Air Serbia, Serbia’s national airline, which offers an extensive flight  network across Europe, the US, and China, has reaffirmed its partnership with Sabre Corporation, by signing a multi-year early renewal. This signifies the carrier’s commitment to  continue its successful partnership with Sabre, and marks a significant milestone with the adoption  of Sabre’s Pricing and Revenue Optimization suite of solutions into Air Serbia’s strategy.  

Under the agreement, Air Serbia will continue to utilize SabreSonic, Sabres comprehensive  passenger service system (PSS). SabreSonic offers a range of functionalities designed to increase  airline revenue, enhance personalization and streamline the passenger experience at the airport,  ensuring a seamless experience for passengers from the moment of booking to their final  destination.  

The adoption of Sabre’s Pricing and Revenue Optimization suite by Air Serbia represents a  transformative step forward in the way Air Serbia manages its revenue and optimizes its inventory  and network. Sabre’s Revenue Optimizer uses sophisticated models to enable more strategic and  timely decision-making processes. This solution, combined with Sabre’s Market Intelligence offers  Air Serbia comprehensive insights and advanced data analysis across a wide range of critical  functions such as network planning, revenue management and marketing. This integration is  expected to significantly enhance Air Serbia’s intelligence in revenue optimization and retailing,  thereby supporting its growth trajectory and competitive positioning in the global market. 

“The implementation of Sabre’s advanced technology solutions is crucial for achieving our strategic  goals, enabling us to optimize revenue and expand our market presence effectively,” said Maša  Vasović, Head of Revenue Management of Air Serbia.  

The extended partnership and integration of the suite of solutions reflect Air Serbia’s dedication to  leveraging cutting-edge technology to drive personalized retailing and revenue growth. This  initiative underscores Air Serbia’s ambition to be at the forefront of adopting innovative solutions  that support its expansion and enhance its service offerings. 

“We are thrilled to continue our partnership with Air Serbia, showcasing our commitment to  delivering state-of-the-art solutions that drive efficiency and growth. By integrating our advanced  pricing and revenue optimization capabilities, we are empowering Air Serbia with the insights and  agility needed to navigate the complexities of today’s aviation market,” said Jean-Vincent Teuler,  Vice President – Airline Sales, EMEA of Sabre Travel Solutions.