Homes & Villas by Marriott Bonvoy makes finding a vacation home easy with Generative AI

Homes & Villas by Marriott Bonvoy is now testing a search with AI tool that will match travellers with the perfect home and destination based on a natural language search describing their desired vacation. This next gen search will take travellers’ own preferences and offer a curated list of properties from the 140,000 available properties on the Homes & Villas by Marriott Bonvoy platform.

Travelers can include as little or as much detail as they’d like through this easily accessible and user-friendly search functionality, alleviating the stress that selecting a vacation property might otherwise present. A few sample searches include:

The results will suggest destinations and identify specific properties that meet the criteria entered in the search bar or close alternatives that meet as many of the descriptors as possible. In addition, the results will include useful information such as weather and things to do at the location based on the criteria, such as hiking, sightseeing, or dining. Visitors to the site will have the option to use the new or traditional search functionality.

“Using the latest technologies, our new AI search tool breaks new ground among vacation rental platforms by allowing travellers to search without a specific destination. Consumers can focus more on the experiences they are passionate about and the amenities on their ‘must-have’ list to reveal their next memorable travel adventure,” said Jennifer Hsieh, Vice President, Homes & Villas by Marriott Bonvoy. “With natural-language search, we’re able to play matchmaker, helping travellers effortlessly discover the perfect but perhaps unexpected property and destination among our global collection of extraordinary homes available on the Homes & Villas by Marriott Bonvoy platform.”

Whether travellers are yearning for a beach vacation or searching for an eclectic home overlooking a mountain range, Homes & Villas by Marriott Bonvoy has premium and luxury vacation rentals that can inspire more travel experiences. By booking a home with Homes & Villas by Marriott Bonvoy, travellers unlock the power of the award-winning travel program, Marriott Bonvoy, to gain access to free stays at hotels and destinations around the world and incredible experiences with the people, places, and passions they love. Travelers can also take comfort that each home offered on the platform is fully vetted by Marriott, leveraging the company’s trusted travel expertise with exceptional quality, safe and reliable hospitality.

Homes & Villas by Marriott Bonvoy’s search with AI functionality is being tested initially as a part of the broader technology transformation at Marriott International to unlock value for customers with more seamless, personalized, and engaging ways to experience travel. It is expected to become widely available to all visitors first on the website and then on mobile in the coming weeks.  The search with AI tool was developed in collaboration with Publicis Sapient.