Singapore Tourism Board and Traveloka sign MoU to target travellers from Thailand and Southeast Asia

Singapore Tourism Board (STB) has recently renewed its longstanding partnership with Southeast Asia’s leading travel platform, Traveloka, through a one-year Memorandum of Cooperation (MOC) in Jakarta. The signing ceremony was officiated by Melissa Ow, STB’s Chief Executive, and Caesar Indra, President of Traveloka.

The MOC signing comes as Singapore rides the recovery of outbound tourism from Thailand, which ended 2023 as Singapore’s top source market with 450,000 visitor arrivals, with the whole of Southeast Asia collectively contributing 5.28 million visitor arrivals. The continued recovery reflects Singapore’s appeal as a world-class lifestyle destination for Thais and visitors from Southeast Asia, as well as the invaluable support from industry partners such as Traveloka.

This MOC marks the deepening collaboration between STB and Traveloka, moving beyond the confines of marketing campaigns. Notably, it will focus on sharpening the targeting of consumers through the sharing of insights and data. Additionally, both parties will explore the introduction of new Singapore products and experiences on the Traveloka platform. The new agreement reflects a shared dedication to innovation and the enhancement of visitor experiences across multiple Southeast Asian markets.

These efforts also align with the Singapore Tourism Board’s latest campaign, “Made in Singapore.” It highlights how everyday ordinary moments are made extraordinary through a rich tapestry of unique and unexpected experiences, made possible only in Singapore. The MOC with Traveloka reinforces this commitment by introducing new avenues for personalized and tailored experiences to enhance visitor experiences and showcase Singapore’s diverse offerings to a wider audience across Southeast Asia.

Terrence Voon, STB Executive Director of Southeast Asia, said, “Traveloka has been an important and valued partner since our first collaboration in 2019. As travel continues to recover in the region, our partnership will help to unlock the rich tourism potential of Southeast Asia, help us understand our customers better, and strengthen Singapore’s position as a leading destination for regional travelers.”

Beyond attracting more visitors to Singapore, the partnership will emphasize knowledge-sharing and the discovery of new insights that can enhance visitor engagement. For instance, STB and Traveloka will exchange insights to develop more targeted promotional campaigns and create tailored travel experiences. By leveraging shared expertise, the collaboration seeks to elevate the overall visitor experience and drive impactful outcomes across Southeast Asia.

Caesar Indra, President of Traveloka, said, “Singapore holds a prominent position as one of the top outbound destinations, as we saw a notable rise in search and transaction for all products from Thailand, Indonesia, Malaysia, Vietnam, and the Phillippines of nearly 80%     during 2023 compared to the previous year. We are excited to continue our partnership with STB to bring greater value to our customers. We are committed to provide more benefits and fulfill consumers’ holiday aspirations, including their Singapore vacation plans, and this collaboration marks an exciting chapter in enriching experiences for our customers.”

The MOC signing signifies a joint commitment by STB and Traveloka to co-invest in marketing campaigns, focusing on Indonesia and expanding to Thailand, Malaysia, and Vietnam. STB and Traveloka are planning to undertake several marketing initiatives, including jointly hosting influencer familiarization trips and developing video assets for digital and social media production.

What to expect in Singapore in 2024

Singapore promises an exciting array of events, new attractions and exclusive deals this year. Visitors can enjoy numerous vibrant festivals such as the Grand Prix Season Singapore (GPSS), entertainment extravaganzas including performances from global artists and world class sports events such as the Standard Chartered Singapore Marathon. Travelers from Thailand can also expect attractive promotions and packages via Traveloka for an even more enticing journey in Singapore.

In the first quarter of 2024 in Singapore, artistic expression takes center stage with a lineup that promises to captivate visitors, including;

Chinatown Chinese New Year Celebrations Welcome the Lunar New Year in Singapore’s iconic Chinatown from January 19 to March 9, 2024. The celebrations include a dazzling street light-up, countdown party, workshops, stage shows, and a delectable array of festive food, adding cultural vibrancy to this historic district.

Sneaker Con. Dive into Sneaker Con SEA’s unparalleled experience from 2-3 March , featuring a customised lineup of over 200 global and local iconic brands, alongside a gathering of 150+ traders and passionate sneaker collectors from around the globe.