Introducing little book of “Incredible Journeys”, the latest touring inspiration for 2024 and beyond

Incredible Journeys’ 2024 peaks campaign, Little Book of Incredible Journeys, showcases an exquisite selection of inspirational touring and adventure holidays hand-picked by their experts. The touring brand of dnata Travel Group UK are known for tailor-making adventure and touring holidays, featuring the very best in independent touring, rail journeys, small groups and escorted tours.

Incredible Journeys are proud to be working in collaboration with their portfolio of esteemed touring partners for this peaks period, combining the exceptional experiences they offer with an extensive array of scheduled air and ground product to create bespoke itineraries. The supporting 76-page book features 32 expertly curated tours to Incredible Journeys’ top destinations including Far East, Africa, Latin America, Indian Ocean, Australia & New Zealand, USA & Canada, Europe and Arabia & North Africa. These books will land with over 500 agents from 02 January, along with details of the brand’s exclusive booking incentives and where to find all their supporting marketing materials to help them promote and sell touring and adventure holidays for 2024 and beyond.

All bookings made between 02 January – 29 February 2024 will be entered into a prize draw to win one of three amazing touring holidays with Incredible Journeys. They have teamed up with their touring partners to provide a Marrakesh and the Coast tour from G Adventures; a Best of Greece tour from Trafalgar; and a Vietnam Express tour from Intrepid. Bookings made with G Adventures, Trafalgar or Intrepid will receive an extra entry to the prize draw.

All agents need to do to be in with a chance of winning one of these top luxury prizes is make an Incredible Journeys package booking between 02 January – 29 February 2024, and send their name and booking reference to win@incrediblejourneys.co.uk. Agents can also earn up to £500 Farebank Rewards on every Incredible Journeys booking, which can be redeemed against agents’ own holidays or on the high street.

In addition, throughout January and February, all bookings made with Incredible Journeys will be entered into a weekly prize draw to win luxury gifts. January’s themed prizes will be based on wellness and detox, whilst February will focus on wine hampers and restaurant vouchers.

Sarah Lancashire, Marketing Director dnata Travel Group UK, commented, “This is the first time we have entered January peaks with a stand-alone campaign for Incredible Journeys, and following an incredibly successful 2023, we are in a position to introduce Little Book of Incredible Journeys 2024 – undoubtedly our biggest campaign ever. We now work with over 30 touring supplier partners to guarantee an extensive variety of holidays and we are constantly monitoring the latest trends to remain current and competitive for our agents.”