The Australian Travel Industry Association (ATIA) is harnessing the significant consumer use of the ATAS website to showcase accredited businesses with the launch of a Member Deal platform. With 300,000+ visits each year to the ATAS.com.au website pre-Covid, and in line with the increased focus on highlighting the critical importance of choosing ATAS businesses when travelling, the Member Deal benefit will see every accredited business enjoy at least one Deal Spotlight a year.
ATIA has invested around $20m to date in creating and resourcing ATAS.The establishment of an independent ATAS Advisory Committee with representation of the full ATIA membership base to provide independent governance separate from the ATIA Board is one of the major reforms announced recently.
ATIA CEO Dean long said: “Heroing members everywhere we can, including through one of our most powerful communication assets the ATAS website, is not new.”
“Consumers already rely heavily on atas.com.au to find accredited businesses to travel with. Already this year 100,000 Australians have taken advantage of the website and as those visits climb back to the pre-Covid levels of 300,000+ and beyond, we want to make it even more compelling with our Member Deals.”
“For accredited businesses, Member Deals is a new direct sales channel and promotional opportunity for you. At the same time as promoting members in this way, we are reinforcing the core value of ATAS.”
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