Top road trip destinations inspired by Barbie

Searches for ‘pink destinations’ have increased by 158% in the past week since the release of the hotly anticipated movie ‘Barbie.’ Similarly, according to research by SIXT, there has been a 148% increase in search demand for ‘Barbie Land’ and a 69% increase for ‘How to get to Barbie Land,’ showing a surge in interest in pink destinations that feel just like Barbie’s world.

A new study by SIXT reveals the most in-demand real-world Barbie road-trip destinations based on Tripadvisor reviews, scores, and Instagram popularity.

From rosy-hued restaurants and hotels to pastel-painted walls and pink-sand beaches, there is no shortage of destinations in the U.S. ready to wrap you in candy-colored pink hues. So pack your bags and get ready to embark on a whimsical journey that celebrates the magic of pink! Whether you are planning a Barbie solo trip, a girls’ getaway, or a romantic pink summer escape, here’s where to find the most beautiful spots in that perfect shade of Barbie pink.

Top 15 Barbie Land-inspired road-trip destinations for 2023 

Kelly Johnson, SVP of Marketing, North America and travel expert at SIXT, comments:

“With the release of the Barbie movie, there has been a 148% increase in search demand for “Barbie Land,” according to research by SIXT. Across the U.S., interest in the new film has led to:

• More than 1,000 Americans searching for “Where is Barbie Land?” in the past month

• A 69% increase in searches for “How to get to Barbie Land?”

• 87% increase in “Is there a Barbie Land?” searches in the past 24 hours

• 1,300% increase in “Barbie house Airbnb” searches in the past 30 days

• 850% increase in “Barbie dream house Malibu” searches in the past 30 days

This search interest is in line with “set-jetting,” a travel trend where travelers are interested in visiting specific destinations after seeing them in movies or TV shows.

While ‘Barbie Land’ is currently not a real place, you can make your own beautiful Barbie-inspired road trip a reality. Start in Malibu, California, where you can see a life-size replica of Barbie’s Dream House and then visit Topanga State Beach next to the Pacific Coast Highway for a doll-like picnic and then drive down the Southern California coast to rent roller skates at Venice Beach and people-watch as you enjoy the boardwalk. Finish the day with a scenic drive to Palm Springs, admiring the mid-century homes and gorgeous pink-hued sunset across the desert.

If you’re looking for a more general “pink” destination, the following locations across the U.S. will shine in your rose-colored glasses:

• Big Pink restaurant in Miami, FL

• Pietro NoLita in New York, New York

• The Olde Pink House in Savannah, GA

• Tidal Basin in Washington, D.C. (when the cherry blossom trees bloom in March/April)

• The Royal Hawaiian in Honolulu, HI

• The Pink Wall in Los Angeles, CA