With an eye on capturing the wedding tourism market in India, officials from Singapore Tourism Board and Singapore stakeholders hosted a networking session in partnership with WeddingSutra on 7 and 8 February in Mumbai and Delhi respectively.
The networking session, which saw the attendance of India’s leading wedding and event planners, was led by GB Srithar, Regional Director India, Middle East & South Asia Singapore Tourism Board, and Parthip Thyagarajan, Co-founder & CEO, of WeddingSutra.
The Singapore Tourism Board (STB) re-introduced Singapore as a premium wedding destination at a lively and collaborative ‘SingapoReimagine’ event. The networking session included an insightful panel discussion with renowned names of the Indian wedding industry along with key Singapore stakeholders such as Sentosa Development Corporation, Gardens by the Bay and Singapore Airlines. The conversation focused on sharing insights on the Indian wedding landscape, changing consumer sentiment during this pandemic and establishing Singapore’s right to win in this space.
The networking sessions facilitated one-on-one interactions between the Singapore stakeholders such as Singapore Airlines, Changi Airport Group, Sentosa Development Corporation, Gardens by the Bay, Far East Hospitality and wedding planners highlighting unique venue options, exclusive beach resorts, and private yet luxurious environs.
India has always been a key source market for Singapore. The country ranked second in terms of visitor arrivals in 2022 as travel rebounded after an easing of COVID-19 restrictions. This momentum is only set to continue, with Singapore doing away with travel restrictions altogether and Bhubaneshwar set to become the 17th Indian city to be connected to Singapore via a direct flight.
Having traditionally welcomed families, MICE visitors and cruise holiday-goers, Singapore is keen to capitalize on this momentum in visitor arrivals by broadening its appeal as a destination to the wedding category. The city-state, with its range of attractions and competitive pricing in the premium wedding category is ideally poised to cater to the entire wedding universe, from the pre-wedding photoshoot to the honeymoon.
Moving forward, STB India will continue to facilitate networking between stakeholders from India and Singapore to establish a strong ecosystem and seek ideas and input from industry leaders to map out suitable support efforts required from the STB and the industry to further entrench Singapore’s positioning as a destination for weddings.
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