Wyndham announces multiple property development agreement in Indonesia with Sun Motor Group

Wyndham Hotels & Resorts Asia  Pacific, the leading hotel licensor with over 1,600 hotels in approximately 20 markets and territories in Asia Pacific, has announced the signing of a Multi-Property License Development Agreement with prominent Indonesian hotel developer Sun Motor  Group. 

The multi-development signing was launched with the first two of multiple license agreements planned to be signed over the next 5 years – starting off with Super 8  Singosaren Solo, which introduces the Super 8 brand to the Indonesian market, and  Ramada by Wyndham Sleman Yogyakarta, which expands one of the world’s most recognizable lodging brands’ presence in Indonesia.

“Historically, the Indonesian market has been dominated by the major groups signing hotel management agreements (HMAs) with owners. Through Wyndham Hotels and  Resorts’ flexible branding business model, owners have more control over the direction they want the hotel operation to take, yet still have the comfort in knowing their hotel is tapped into a powerful distribution engine, with the ability to access our world renown brands, industry-leading loyalty program, vast corporate accounts,  preferred supplier relationships, significant marketing campaigns, and best in class training modules,” said Matt Holmes, Vice President of Development, South East Asia  & Pacific Rim, Wyndham Hotels & Resorts.  

“The Wyndham flexible branding offering is a more cost-efficient business model. It’s a win-win for hotel owners and developers, and something that I believe we are only just scratching the surface of in Indonesia. We anticipate that there will be many more savvy owners such as Sun Motor Group looking to explore licensing and distribution options with their hotels or hotel developments that they may not have thought was available previously,” added Holmes.  

The 50-keys Super8 Singosaren Solo is the second hotel by Sun Motor and Wyndham  Hotels and Resorts to be opened in Solo. The limited services hotel located comfortably right at the city centre of Solo is surrounded by retail outlets within walking distance to Singosaren Plaza Solo, Pasar Klewer, and landmarks such as the  Grand Mosque of Kraton Surakarta, Mangkunegaran Palace, Sriwedari Park and more. It is also just a convenient 10-minute drive from Solo Balapan main train station and a 30-minute drive from the airport.  

Set against the increased tourists’ arrivals into Indonesia and located between  Yogyakarta city centre and Borobudur Temple, the second property, Ramada Sleman Yogyakarta, will appeal to travellers who yearn for a leisurely pace of life while immersing in a picturesque landscape. This hotel is slated to open by 2024  as the first hotel development project committed by Wyndham in Yogyakarta.  

Further commenting on this milestone agreement, Joon Aun Ooi, President, Asia  Pacific, Wyndham Hotels and Resorts said, “Indonesia is our key strategic market. As such, we are excited to partner with Sun Motor Group to tap into their wealth of knowledge and understanding of the Indonesian hospitality industry. In addition, our  robust momentum in business development and pipeline of new signings will continue  to accelerate Wyndham Hotels and Resorts’ regional presence as we connect our  guests to new awe-inspiring destinations in countries such as Indonesia amidst the  extended travel recovery.” 

Playing an integral role in the partnership, Hartano Hosea, Founder and Owner of Sun  Motor Group added, “By working with Wyndham Hotels and Resorts, we can leverage their best-in-class branding and distribution systems backed by strong hands-on operational support to drive performance and generate revenue at our hotels. We  eagerly look forward to a successful and longstanding relationship with WH&R over  the next few years and beyond.”