OYO contributes to ‘Invest in Denmark’, buys Nordic-based Bornholmske Feriehuse

OYO has acquired Europe-based holiday homes operator Bornholmske Feriehuse through its subsidiary DanCenter, as a part of its endeavor to expand as a preferred full-stack vacation homes provider. Bornholmske Feriehuse, which has over 700 homes on its platform, is based out of Bornholm island in Denmark and expected to clock more than 250,000 guest nights in 2022.

The acquisition underlines OYO’s commitment to ‘Invest in Denmark’ towards accelerating the growth of travel and tourism in the market. ‘Invest in Denmark’, an integral part of the Ministry of Foreign Affairs of Denmark helps attract and retain foreign investments in Denmark by providing a customized one-stop service for foreign companies, looking to set up or expand a business in Denmark. During his visit to Denmark, Indian Prime Minister Narendra Modi emphasized on the need to cement India-Denmark ties by exploring ways to expand multifaceted cooperation between the two countries.

OYO already owns brands such as Belvilla (Belvilla by OYO), DanCenter, Traum Ferienwohnungen, among others in Europe through its subsidiaries.  The acquisition in Bornholm will strengthen OYO’s presence in Europe broadly and Denmark specifically.

Voted as Europe’s second best holiday island by the Condé Nast Traveler, Bornholm is one of Europe’s most sought-after holiday islands. Bornholm is called “the sunshine island” due to extended hours of sunlight, the island is also known for its sustainable focus, gourmet food, a fantastic nature comprising kilometer-long white sandy beaches and picturesque cliffs and an exciting history that differs from the rest of Denmark.

OYO has a strong footprint in the Netherlands, Belgium, Germany, Austria, Croatia amongst others. Aligned to this, OYO had recently concluded the acquisition of Europe based company ‘Direct Booker’ which has over 3200 homes and serviced 2 million customers so far.

Speaking on the acquisition, Ritesh Agarwal, founder and group CEO, OYO said: “I feel elated as we welcome Rasmus and integrate Bornholmske Feriehuse under the brand OYO. Bornholm exhibits great potential for tourism in the coming years. We are happy to extend cooperation to the ‘Invest in Denmark’ initiative and work for the development of tourism in Bornholm and Denmark.”