IHG and Siam Sindhorn join hands to open first Vignette Collection hotel in Asia in 2022

IHG Hotels and Resorts and Siam Sindhorn Co have announced the first Vignette Collection hotel to open in Asia within the bustling city of Bangkok. Sindhorn Midtown will join IHG’s newest Luxury & Lifestyle collection brand in March 2022.

This closely follows a successful first partnership between the two companies with the opening of Kimpton Maa-Lai Bangkok in 2020, that launched IHG’s global boutique brand into South East Asia. This will be the second luxury and lifestyle brand that IHG and Siam Sindhorn will debut to South East Asia and Thailand. Both hotels are situated within Sindhorn Village, a development project that spans 42 rai in the area of Langsuan Road and Soi Tonson.

Designed by award-winning strategic design firm, Eight Inc, the 393-key Sindhorn Midtown delivers effortless elegance through bold art and inspired design. Opened in March 2020, the hotel blends contemporary interiors with warm hospitality, and innovative technology that keeps guests connected.

Serena Lim, Vice President, Development, SEAK, IHG: “The Sindhorn Midtown will be our first Vignette Collection hotel in Asia, situated in the bustling city of Bangkok and demonstrating our continued sustainable growth in the country. We have developed a strong working relationship with the team at Siam Sindhorn, working closely together on Kimpton Maa-Lai Bangkok which became the talk of the town when it launched in the middle of the pandemic.”

“We are seeing increased interest from owners to bring their world-class and independent hotels into the Vignette Collection as each property’s distinctive identity will be celebrated while enjoying the power of IHG’s global scale. We will open our second Vignette Collection hotel in Pattaya, Thailand in the next few years and expect to attract more than 100 Vignette Collection hotels globally in ten years,” Lim added.

Vignette Collection recently became the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries. IHG Hotels & Resorts’ first collection brand is part of the Luxury & Lifestyle portfolio of brands, along with Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.