Visit Maldives has initiated a marketing campaign with Amazon India. Lasting from now up to 13 May 2021, the natural beauty and the naturally distanced islands of Maldives will be advertised on the Amazon app reaching a customer base of 35 million daily and 310 million monthly unique visitors.
The campaign is part of Visit Maldives’ greater strategy to increase outbound arrivals to achieve pre-pandemic arrival figures and sustain India as the fastest growing source market for Maldives.
As part of the campaign, Amazon India will feature Maldives on its three application most engaged pages: Mobile Below the Fold (MBTF), Amazon Pay page and the Thank You page. The campaign aims to target a variety of groups such as affluent shoppers, travel enthusiasts and professional tech enthusiasts.
The advertisements are estimated to achieve over nine million impressions. Furthermore, Dhigu Faru Island Resort will collaborate with Visit Maldives during the campaign.
Amazon India reaches 77% of the digital population in India with 65% of travel and hospitality viewers present on the platform. As a result of the immense reach, popularity and engagement with the platform, the campaign with Amazon India will increase awareness of Maldives as a safe and preferred tourist destination among o spenders across all categories.
There are several activities ongoing and planned for the Indian market to promote Maldives as a safe haven. Visit Maldives has concluded a campaign Wedding Sutra targeting honeymoon segments, further, joint marketing campaigns with Thomas Cook and MakeMyTrip are currently ongoing. Statistics published by the Ministry of Tourism reveals that India is currently the top source market for tourism in the Maldives. The latest statistics published by the Ministry of Tourism indicates that as of 31 March 2021 Maldives welcomed a total of 298,570 travellers with an arrival figure of 69,730 travellers from India. Visit Maldives plans to continue this momentum of growth by conducting several marketing activities in India.
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